Destinations
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At
the recent NextGen Tourism Business Expo
in Gaborone, the Botswana Tourism Organisation
(BTO) sent a clear message to the continent’s travel
industry: tourism is not just a pillar of recovery, but a strategic
lever for Botswana’s economic diversification and long-term
sustainability. Acting CEO Ju… read more
The
southern reaches of Angola came alive this past weekend as the
11th edition of the Chik Chik Tour rolled
out, offering a unique blend of scenic discovery and cultural immersion.
Hosted by the Chik Chik-Lubango Hotel in
partnership with the Moçâmedes Railway
(CFM), this year’s eve… read more
Angola
has officially launched a bold new national tourism
brand—Visit Angola, The Rhythm of
Life—signaling a transformative chapter in its efforts to
position the country as a compelling international destination. This
landmark initiative, rolled out in Luanda with a ceremony attended by a
cross-section of national … read more
On
September 8, 2025, South African Tourism
launched a vibrant new campaign across France, Italy, and Spain,
inviting travellers to pause, reconnect, and embrace the magic of the
Rainbow Nation. The “Come Find Your Joy!”
initiative is much more than a marketing push; it is a heartfelt
invitation to r… read more
Kenya
is ramping up efforts to diversify its tourism
offerings and secure a leading position in an
increasingly competitive African travel landscape. At the 15th Magical
Kenya Travel Expo, held at Nairobi’s historic Uhuru Gardens, Deputy
President Kithure Kindiki delivered a clear
message: the time h… read more
Jigjiga, the dynamic capital of
Ethiopia’s Somali Regional State, is undergoing a remarkable
transformation that is capturing the attention of the nation and the
wider African travel industry. During a recent visit, Prime Minister
Abiy Ahmed, accompanied by First Lady Zinash Tayachew and Deputy Prime
Ministers Temesgen Tiruneh and Adam… read more
Angola’s
ambition to become a leading player in African tourism gained fresh
momentum this week with the official launch of its new national brand,
“Visit Angola – The Rhythm of Life.” The
initiative, described as a vital compass for the nation’s tourism sector
by Tourism Minister Márcio Daniel, aims t… read more
Rwanda
has once again captured the spotlight in the global tourism arena,
forging historic long-term sponsorship deals with two of America’s most
celebrated sports franchises: the Los Angeles
Clippers of the NBA and the Los Angeles
Rams of the NFL. These landmark agreements propel Rwanda
into unchart… read more
As
the southern African summer unfolds, the region’s malaria risk
intensifies, presenting a crucial health consideration for those
journeying across its diverse landscapes. November marks a pivotal
shift: with the onset of warmer temperatures and increased rainfall, the
conditions for mosquito breeding become
ideal, … read more
The
proposed Tourism Bill in Zimbabwe has
ignited spirited discussion, with concerns mounting that the legislation
could inadvertently marginalize small operators and local
communities in favour of established industry giants.
This debate, aired at a public hearing in Harare hosted by Parliament’s
Po… read more
Botswana Charts New Course: Tourism at the Heart of Economic Diversification and Growth
Angola’s Chik Chik Tour Showcases Southern Wonders by Rail and Road
Angola Unveils “Visit Angola, The Rhythm of Life” Brand to Redefine Its Global Tourism Appeal
South Africa’s Bold New Campaign Inspires Southern European Travellers to Rediscover Joy
Kenya Eyes Tourism Diversification to Sustain Growth and Stand Out in Africa
Jigjiga’s Urban Transformation: New Housing and Corridor Projects Signal Fresh Opportunities
Rwanda Sets New Benchmark in Tourism with NBA and NFL Sponsorship Triumphs
November Brings Heightened Malaria Risk: Key Insights for Southern Africa’s Peak Season
Zimbabwe’s Draft Tourism Bill Sparks Debate Over Fair Representation
