New appointments at Cheetah Plains Safari Lodge in Sabi Sand
The safari destination for the discerning traveler, Cheetah Plains, is pleased to announce that they have brought the entire sales, marketing and reservations team in house and appointed several key hires. Cheetah Plains is home to the exclusive-use luxury villa and sustainable safari experience nestled in South Africa’s most celebrated wildlife area, the Sabi Sand Game Reserve. A sophisticated, innovative eco-luxe safari run entirely on solar power, Cheetah Plains provides guests with a personalized, and flexible experience giving you the option to plan your safari on your terms. Perfect for families, groups of friends and multigenerational trips, each exquisitely designed villa accommodates up to eight guests and boasts a formal lounge, living and dining room areas, expansive swimming pool deck, entertainment lounge, wine gallery, curated art collection, chef’s kitchen and four sumptuous private guest suites.
A complete hospitality team consisting of among others an accomplished host, private chef, sommelier, spa therapist, as well as, an expert field guide and tracker team are dedicated to you for the duration of your stay. Together, this talented group of professionals deliver a luxury safari experience of the highest standard, tailored to your individual preferences.
“I am thrilled to be part of this dynamic team. Luxury safari tourism is where I started my career – it is an enormous privilege to now be involved in creating, what I believe, will be an iconic safari lodge in terms of next level luxury, exclusivity and sustainability,” shares Peter Dros, Head of Sales and Marketing for Cheetah Plains
Peter Dros, Head of Sales and Marketing: Peter Dros joins the team at Cheetah Plains with considerable experience in the safari industry growing and developing luxury tourism brands. Peter is the chairman of the SATSA Board Marketing Committee providing overall marketing and sales initiatives. Prior to this new role, Peter held positions as Sales and Marketing Director at Fancourt South Africa and Sanctuary Retreats. He also worked for over a decade at Mala Mala Game Reserve.
Nikki Wilsworth, Marketing and Digital Manager: Nikki Wilsworth joins Cheetah Plains with 22 years of experience in experiential marketing, positioning and building premium and niche brands across various sectors and markets. With a love and affinity for nature, travel and culture she has held positions including Channel Head on People’s Weather and Head Curator for The Design Assemblage.
Michelle van der Westhuizen, Reservations Manager and Sales Coordinator: Michelle van der Westhuizen has spent the better part of 29 years working in the 5-star hotel industry. She is passionate about travel and has broad experience in sales across sectors from Corporate to Government, MICE and Leisure and has held positions in various divisions in sales, marketing and reservations. Former roles include working in sales and marketing at Fancourt South Africa, Fairlawns Boutique Hotel & Spa, Taj Cape Town and Starwood Hotel Group properties - The Westin Cape Town and Arabella Western Cape Hotel & Spa.
Brooke Berlin, Founder at Karoo Consulting: Brooke Berlin brings over 20 years of experience in the communications and marketing fields focused on luxury brands and hospitality. She is the US sales representative for Cheetah Plains and will be the point of contact for the travel trade in North America, Mexico and Canada interested in learning about and booking their clients at Cheetah Plains.
