Zimbabwe participates in International Tourism Exchange in Milan
One of Europe’s leading travel shows, the International Tourism Exchange (BIT) Milan opened its doors today at the Fiera Milano Exhibition Centre in Milan, Italy. BIT invites travel agencies, tour operators, and tourist boards together in one place to exchange experiences and shape the face of travel for the upcoming year. The international exhibition targets the behaviour of tourists and travelers in today’s economic and social climate.
The show was officially opened by the Italian Minister of Tourism Hon Daniela Santanchè at a ribbon-cutting ceremony attended by hundreds of delegates from different subsectors of tourism and the media to mark the first time the show is being held face to face after the two-year COVID-19 occasioned break.
Zimbabwe is represented at the fair by the Deputy Minister of Environment, Climate, Tourism and Hospitality Industry Hon Barbara Rwodzi accompanied by the Zimbabwe Tourism Authority Chief Operations Officer Mr Givemore Chidzidzi, and Principal Tourism Officer in the Ministry Mr Milton Kupenya.
