Meetings Africa: From advancing the MICE sector to busier African skies
The Meetings Africa 2023 event is bringing exciting news to the aviation and business events sectors, offering a unique experience to attendees. This tradeshow, focused on advancing the Meetings, Incentives, Conferences, and Events (MICE) sector in Africa, is introducing a new platform to improve connectivity across the continent.
For the first time, Meetings Africa will feature an airline pavilion designed to boost the sector's recovery by allowing airlines to engage, collaborate and showcase their offerings, resulting in improved operational efficiencies, better customer experience, and innovation. The introduction of this new feature will offer market access to various airline businesses, promoting a fair chance for all to participate. The airline pavilion is an essential tool for the recovery of the tourism sector globally, paving the way for a brighter and more resilient future for the African airline industry.
The platform offers an excellent opportunity for airlines to work collaboratively, increase their capacities and connect more African destinations by air. The Meetings Africa airline pavilion is expected to generate new partnerships between airline partners and the global business events community, restarting and expanding African business events operations. The sustained efforts led by SA Tourism, industry players, and the government to increase airlift and connectivity to revive the tourism industry continue to bear fruit, resulting in increased visitor numbers and a boost to Africa's economy.
