Global Business Travel Industry Sees Rebound in 2023 With Shifting Challenges and Opportunities for
The majority of professionals in the global business travel industry say the sector has reached near-full recovery this year since the pandemic days of 2019. But even as business travel has rebounded, the industry is looking ahead at key areas poised for change and impact in 2024, with an emphasis around travel cost management strategies, sustainability, the transformation of retailing models, and the integration of emerging technologies.
This is according to the latest GBTA Business Travel Outlook Poll released today by the Global Business Travel Association (GBTA), the premier trade association for the worldwide business travel industry. The global survey offers keen insights from industry professionals on the current state of business travel and the priorities and shifts expected for 2024. Over 860 global business travel buyers, suppliers, and other industry stakeholders from 46 countries shared their insights for this 32nd poll in GBTA’s long-running survey series.
