Tourism Seychelles and National Airline Air Seychelles ink agreement to boost Destination Marketing
Tourism Seychelles and the National Airline Air Seychelles have solidified their commitment to promoting Seychelles as a premier tourist destination through a Memorandum of Understanding (MOU) signed on Wednesday, March 13th, at Botanical House. The MOU was signed by Mrs. Sherin Francis, the Principal Secretary for Tourism, and Captain Sandy Benoiton, the CEO of Air Seychelles.
The partnership aims to enhance visibility and attract more visitors to the archipelago by leveraging joint activities in targeted markets. Under the agreement, both parties will collaborate closely on various marketing initiatives. They will utilize a range of communication channels, including social media platforms, to showcase the unique offerings of Seychelles to potential travellers worldwide.
In a significant move, Air Seychelles has pledged its active participation alongside Tourism Seychelles in key international events, specifically targeting markets crucial to the destination’s growth. These events include the World Travel Market – Africa (WTM-Africa), the Outbound Travel Mart (OTM) in India, and the Salon du Prêt à Partir in Mauritius.
In return, Tourism Seychelles has committed to supporting Air Seychelles by actively participating in the airline’s milestone events throughout the year. This will further strengthen the bond between the two entities and reinforce their shared goal of driving tourism growth in Seychelles.
Mrs. Sherin Francis, the Principal Secretary for Tourism, expressed enthusiasm about the partnership, stating, “This partnership marks an important step forward in our efforts to showcase the unparalleled beauty and offerings of Seychelles to the world. By joining forces with Air Seychelles, we are confident that we can reach new heights in destination marketing and attract even more visitors to our shores.”
Captain Benoiton from Air Seychelles echoed these sentiments, saying, “We are proud to join hands with Tourism Seychelles in this endeavour to promote our beloved archipelago to travellers worldwide. Together, we aim to showcase Seychelles as a destination of choice, offering unparalleled experiences and warm hospitality.”
The signing of this MOU marks the continuation of the strategic partnership between Tourism Seychelles and Air Seychelles. This partnership will continue to elevate the destination’s profile on the global stage.
