Seychelles stands out at the 2024 Travel & Adventure Show
Tourism Seychelles recently showcased at the prestigious 2024 Travel & Adventure Show in Atlanta, USA, in early March. This participation signifies a deliberate effort to bolster their marketing in the USA, targeting an increase in North American visitors to the scenic island nation.
The team from Tourism Seychelles included Natacha Servina, Senior Marketing Executive for the Americas, and Gretel Banane, Marketing Executive, both stationed at the organization's headquarters.
The Travel & Adventure Show, with a 19-year legacy and over 118 events under its belt, serves as a vital junction for connecting 2.5 million travel aficionados, 15,000 distinct Travel Advisors, and numerous media representatives with more than 4,500 exhibitors globally. This event has played a pivotal role in generating over $6 billion in travel bookings, cementing its status as a linchpin of the travel sector.
Focusing on leisure and experiential travel, the Travel & Adventure Show series covers nine significant Designated Market Areas (DMAs) across the United States, becoming the country's largest travel event. It draws marketers eager to interact with both consumers and travel agents.
Natacha Servina emphasized the importance of Seychelles' presence in North America, highlighting the event's role in keeping the North American market among Seychelles' top 10. She remarked on the unique position of the event as a leading forum for tourism and leisure in North America, crucial for discovering the latest travel trends and destinations. She noted Seychelles' need to partake in such events to capitalize on concrete business opportunities. The event sparked increased interest in Seychelles, with the team engaging in productive meetings with individuals who shared their love for their experiences in Seychelles.
This active engagement at the Travel & Adventure Show 2024 demonstrates Seychelles' dedication to the North American market and its commitment to being a top choice for travelers in search of distinctive and enriching travel experiences.
