ILTM Africa 2024 meets surging demand for luxury African travel
As the demand for luxury travel experiences in Africa rebounds, ILTM Africa returns to Cape Town for its 9th edition. Themed 'Step Inside ILTM Africa,' the event will showcase the finest in luxury African travel to the world's most esteemed buyers from April 7-9, 2024. Set against the backdrop of the iconic Kirstenbosch National Botanical Gardens in Cape Town, this exclusive, invitation-only gathering facilitates intimate face-to-face meetings and networking opportunities between luxury travel brands from Africa, the Indian Ocean islands, and the industry's leading international travel advisors.
In response to this growing demand, ILTM Africa 2024 serves as the perfect platform for exhibitors to present their offerings to a highly targeted audience of pre-qualified buyers, ensuring they capture a share of this burgeoning luxury market. Booking platforms report a significant increase in trips valued over $3,800 since 2019, particularly for safari adventures, reaffirming the undeniable appetite for luxury African travel.
Megan De Jager, Portfolio Director – Travel, Tourism & RX Africa Marketing at RX Africa, emphasizes: "With three-quarters of attendees possessing final purchasing power, ILTM Africa facilitates meaningful sales conversations from the moment you step in. This year's event format will also feature ILTM Africa's inaugural TED Talk style presentation of the 2024 Trend Report."
The 2024 edition will showcase an impressive lineup of luxury hotel partners from across the continent, including The Last Word Hospitality and Southern Sun. Additionally, high-end local experiences will take center stage through partners like Cape Town Tourism, Okavango Gin Company, and Cape Cobra, with interactive activations on the show floor.
Cape Town, as the Host City, will be celebrated uniquely throughout the event. Geordin Hill-Lewis, Executive Mayor of the City of Cape Town, expresses: "We are delighted to welcome the esteemed ILTM Africa back to our world-renowned city. This event perfectly aligns with our commitment to promoting luxury tourism that immerses visitors in the authentic Cape Town experience."
From an exquisite picnic in the historic Kirstenbosch Gardens hosted by The Diamond Works to Shimansky’s 'A Night of Art and Celebration' at the Norval Foundation art museum, the exclusive agenda offers ample opportunities for buyers and exhibitors to connect organically. Other event sponsors include Spier Resort Management, GOLD Restaurant, Afrikoa Lux Chocolate, Terre Pausible wines, and African Hub. Exhibitors such as Healing Earth, Cape Island, Numuti Drinks, and Percy Koji Wines will also participate.
The event will debut the highly anticipated annual Africa Travel Week Trends Report 2024, exploring the significant shifts impacting luxury African travel, including over-tourism, culinary experiences, agritourism, and more.
