Business impact, market growth and young talent sums up IMEX Frankfurt 2024
The 2024 edition of IMEX Frankfurt marked a notable surge of confidence and business certainty in the global events industry this week. The growth across exhibitor markets and thousands of buyers bringing a steady, long-term pipeline of RFPs all pointed to an industry thriving on solid foundations once again.
IMEX Frankfurt, which took place May 14 – 16, welcomed 12,000 event professionals through the doors of Messe Frankfurt, of which over 4,000 were buyers. More than 60,000 meetings were pre-booked with thousands more taking place on the show floor.
Chairman Ray Bloom said: “I’m delighted to see the return of the Asian market. I’ve heard that one of our exhibitors, Japan, which had its largest ever representation, has used the show to communicate the business readiness of those areas affected by the recent earthquake.” He also observed that Africa is experiencing growth and maturity within the sector with Uganda stating that tourism, of which business events is included, has now officially overtaken coffee as its dominant market.
Next generation – hot topic
Encouraging the next generation of event planners entering the sector
was the focus of many conversations at the show, explained IMEX CEO
Carina Bauer. During the show, ICCA announced a new partnership with
universities to provide scholarships, mentorships and networking
opportunities for students and young event planners. Carina added:
“We’ve been really pleased with the number of young people attending our
Rising Talent program for those with up to three years’ experience. It
was also great to see the launch of a complementary program – Young
Stars – part of our broadest ever range of German language education and
an integral part of the hugely successful MICE Impact Academy.” In
addition, the IMEX-MPI-MCI Future Leaders Forum marked its 22nd year.
Carina also explained that many senior leaders had remarked on the variety of content on offer this year, with several appreciating having the time and space to go deeper into important workplace topics such as burnout and mental health. Equally, at the planner level, there was a positive response to sessions covering topics in a highly practical way, such as sustainability and especially AI (Artificial Intelligence). “It’s clear that this blend of strategic leadership sessions and practicality is giving everyone the choice they want and the personalization they need,” she said.
She also explained that Monday’s specialist education programs received widespread credit, with many participants valuing the new program design that offered more time for breakout conversations and for networking.
Impact Talking Point makes an impact
Impact, IMEX’s Talking Point for the next two years, was embraced by
partners and exhibitors with Sarawak’s vibrant, multi-sensory
activations at the show entrances striking a friendly, welcoming note
and others such as Singapore, Houston and Glasgow all launching
different impact projects during the week.
New this year and a notable success was the dedicated Impact Zone in
Hall 9, led by MICE Impact, a co-creative area that united planners,
suppliers, and partners with a range of workshops, panels, and
stakeholder discussions.
The Google Xi CoLaboratory made a popular return to IMEX while others
offering both tailored education and a variety of activations included
Maritz, Encore and industry associations.
Finally, as part of its drive towards net zero, for the first time all IMEX attendees had the chance to make a personal and positive climate contribution by ‘balancing’ their travel to and from Frankfurt thanks to a new partnership with Cloverly.
Next year’s IMEX Frankfurt will take place May 20 – 22, 2025.
