Nigeria’s 1,091 Tourist sites undergoing revitalisation
Ms. Lola Ade -John, Minister of Tourism, has said that Nigeria has 1,091 tourist sites across the 36 States of the Federation, adding that many of these tourist sites are currently being revitalised.
Ade-John, who stated this at a pre-summit webinar in preparation for the 30th Nigerian Economic Summit (NES#30), organised by the Tourism and Hospitality Industries Thematic Group (THITG) of the Tourism, Hospitality, Entertainment, Creatives, Culture, and Sports Industries Policy Commission (THECCSPC) of the Nigerian Economic Summit Group (NESG),highlighted the importance of domestic tourism to Nigeria’s future.
She noted that these notable sites include Obudu, Ogbunike, Osun-Osogbo Grove, Kajuru Castle, and Yankari Games Reserve, which are improving in terms of historic architecture, wildlife conservation, and ecotourism efforts.
She explained that the shifting of attention by the Federal Government to domestic tourism, would provide significant job opportunities for rural communities. She noted that in 2022, the tourism sector contributed 17.3 billion Naira to Nigeria’s Gross Domestic Product (GDP), compared to 7.5% of GDP in France.
The minister further stated that Nigeria also hosts 814 festivals across 774 locations, offering rich cultural experiences.
Ade-John underscored the need for investment in domestic tourism to revitalise communities, spur entrepreneurship, and generate revenue, noting that the sector currently supports 1.9 million jobs but has significant growth potential.
In his welcome address, Mr. Udeme Ufot, Co-Chair of THECCSPC of NESG, emphasised that several factors have led Nigerians to favour domestic travel over international options since the COVID-19 pandemic. Ufot noted that safety and familiarity are key, as domestic destinations are perceived as safer due to better knowledge of local health and safety protocols.
He stated that reduced international mobility due to travel restrictions and global conflicts have made local destinations more accessible and convenient, noting that economic considerations also play a role; including the pandemic and political instability which have affected livelihoods, making domestic travel a more affordable option.
Ufot further expressed hope that the event would generate actionable recommendations to foster inclusive growth, potentially altering trade patterns, attracting investment and enhancing border stability across the continent.
During the panelists session, Mr. Folorunsho Coker, Director General of the Nigerian Tourism Development Corporation (NTDC), spoke on the importance of public-private partnerships (PPP), community involvement, and sustainable funding models for promoting domestic tourism.
He noted that domestic tourism is six times the size of international tourism and is essential for addressing employment issues.
Mr. Obi Asika, Director General of the National Council for Arts and Culture (NCAC), discussed the role of media, arts, and culture in developing domestic tourism.
He highlighted the need for collaboration between the public and private sectors to bridge capacity gaps and the importance of story-telling in attracting tourists.
Ms. Sade Hughes, Managing Director of MIXTA Hospitality Limited, emphasised the impact of innovative real estate and distinctive tourism experiences in revitalising domestic tourism.
She called for government investment in infrastructure and urged Nigerians to support local brands.
Ms. Bolaji Mustapha, President of the Nigeria Association of Tour Operators (NATOP), stressed the need for government support in policy and infrastructure to develop Nigeria’s tourism sector.
Ms. Adenike Macaulay, Chief Executive Officer of Wakanow, pointed out that the interconnection between music, art, and tourism and the importance of clearly defining tourism attractions to stimulate the economy.
Ms. Omoyemi Akerele, Founder and Chief Executive Officer of Lagos Fashion Week and Style House Files, shared how they have redefined Nigeria’s tourism through fashion and enhanced Lagos nightlife, using fashion week as a tool for ecotourism.
The theme of the webinar was “Domestic Tourism: A Powerful Tool for Rural Revitalisation and Economic Growth in Nigeria.”
