Essence of Africa: Pioneering Meetings-Driven Tourism Event Kicks Off in Nairobi

The inaugural Essence of Africa meetings-driven tourism event is set to take place from December 2 to 4 in Nairobi, Kenya. This significant gathering serves as a vital platform for tourism professionals and industry leaders to engage in innovative content sessions focused on the future of sustainable tourism and the global promotion of Africa. Designed to foster innovation within African tourism, this year’s event features engaging discussions led by prominent speakers, including Amos Wekesa from Great Lakes Safaris Limited, Judith Lagat Tanchu of Cheli & Peacock Safaris, and Mohanjeet Brar from Gamewatchers Safaris & Porini Camps.

Topics will cover essential industry themes, including the development of sustainable business models that benefit local communities and effective strategies for marketing Africa’s diverse offerings to international audiences. "We’re excited to present sessions that highlight the vast potential of African tourism," stated Chris Mears, co-founder of Essence of Africa. "Our goal is to inspire conversation, showcase solutions, and explore innovative ideas that will help African destinations thrive in the global tourism market." In addition to knowledge sharing, Essence of Africa features a thoughtfully curated agenda that includes high-level networking opportunities, one-on-one meetings between exhibitors and buyers, and immersive familiarization trips (FAM trips) designed to foster deeper relationships and partnerships within the industry.

"Essence of Africa is not just an event; it's a movement aimed at repositioning Africa as one of the world’s most diverse and captivating travel destinations," co-founder Amanda Margison emphasized. "It provides a platform for engaging with key players in the tourism sector, learning from industry thought leaders, and gaining fresh perspectives on Africa’s vibrant travel landscape."