• Miscellaneous

Prepare for a Transformative Experience at Meetings Africa 2025 Prepare for a Transformative Experience at Meetings Africa 2025

Get ready to connect, collaborate, and elevate your business to unprecedented heights! Registration is now open for Meetings Africa 2025, the continent’s most influential business events trade show. This exciting event will take place from February 24 to 26, 2025, at the Sandton Convention Centre in Johannesburg, serving as the epicenter of excellence in African business events. It will bring together exhibitors, buyers, trade professionals, and future leaders from across the globe, creating an unparalleled networking opportunity. Bjorn Hufkie, General Manager of MIC Sales at the South Africa National Convention Bureau, a pivotal business unit of South African Tourism, emphasizes that the 19th edition of Meetings Africa will be much more than a typical trade show. It promises to be a catalyst for transformation, innovation, and economic growth. “Whether you are an exhibitor showcasing cutting-edge products, a buyer curating distinctive African business event packages, or a student aspiring to shape your future in this dynamic industry, Meetings Africa 2025 has something valuable to offer for everyone! This event is a unique opportunity for both existing and aspiring economic drivers on the continent to engage in a dynamic platform that is shaping the future of Africa's flourishing business events sector.”

Exciting New Features at Meetings Africa 2025

This year’s event raises the bar with an array of exciting new features and a comprehensive program designed to ignite growth and spark innovation:

  • A brand-new educational programme: Whether you are a seasoned professional or attending for the first time, you’ll delve into the evolving business events landscape through a cutting-edge educational program developed in collaboration with leading trade associations such as SAACI, SATOVITO, SITE, AAXSO, and others.
  • Insightful discussions on critical topics: Gain valuable insights into pressing subjects such as South Africa’s G20 Summit hosting, macroeconomic trends, youth and skills development, the transformative power of AI and technology, and available funding opportunities.
  • Interactive sessions with industry leaders: Prepare for engaging sessions led by expert speakers and moderators who will share their expertise and inspire you to think creatively and innovatively.
  • Connecting for inclusive growth: Meetings Africa is dedicated to fostering inclusive economic growth, job creation, and poverty reduction by linking small, medium, and micro enterprises (SMMEs) with global buyers through targeted matchmaking events. This initiative paves the way for sustainable partnerships and groundbreaking innovations.
  • Empowering future leaders: The Future Leaders Forum returns, providing the next generation of industry professionals with a dedicated program aimed at students and emerging leaders.

Who Should Attend Meetings Africa 2025?

Whether you are an exhibitor showcasing the latest innovations, a buyer searching for unique African business event packages, or a student eager to make your mark in the industry, Meetings Africa 2025 is the perfect platform for you to:

  • Network with industry leaders: Forge valuable connections with influential players in both the African and international business events arenas.
  • Discover new opportunities: Explore a diverse range of products, services, and solutions that can elevate your business to new heights.
  • Gain a competitive edge: Stay ahead of the curve by gaining insights into the latest industry trends and best practices.
  • Be part of something bigger: Contribute to the growth and development of Africa’s vibrant business events sector.

Hufkie states, “As the premier trade show for the business events industry on the African continent, Meetings Africa is made possible through the invaluable support of our partners: Johannesburg Tourism Authority, Gauteng Tourism, and the Sandton Convention Centre. Together, these partners maintain the exceptional standards that Meetings Africa is renowned for.” “Meetings Africa 2025 is poised to be our most impactful event yet. We are excited to gather the brightest minds in the industry to showcase Africa's incredible potential as a leading business events destination. This represents an unparalleled opportunity to connect, learn, and grow your business in a dynamic and supportive environment,” Hufkie concludes. Visit www.meetingsafrica.com to secure your spot and learn more about this must-attend event.

Meetings Africa Dates:

  • February 24, 2025: Business Opportunities Networking Day (BONDAY)
  • February 25 – 26, 2025: Exhibition Days
    Venue: Sandton Convention Centre, Johannesburg