Finalists of UNWTO Africa Branding Challenge Announced
The World Tourism Organization (UNWTO) has announced the ten finalists of the Inspiration Africa Branding Challenge challenge. The Africa Tourism Organization (ATA) a US Based African/diaspora tourism Organization lead the pack of 10.
Against the current backdrop of heightened uncertainty as a result of the coronavirus pandemic, tourism’s proven resilience and dynamic nature needed to be harnessed and reinforced to support livelihoods. In this regard, a strong destination brand was unveiled by UNWTO in collaboration with CNN International to contribute to boosting traveller confidence and promoting new experiences in one of the world’s most vibrant destinations.
The challenge is also targeted at innovative and impactful branding campaign to position Africa on the wish list of international travellers..
The finalists will pitch up against each other for the ultimate prize in october 2020.
