Hotelbeds fuels travel recovery with global ‘Black Friday’ campaign
Hotelbeds has announced the launch of a global ‘Black Friday’ campaign. This campaign will offer exclusive discounts of up to 60% for arrivals up until the end of 2021 and will include flexible rates to provide travellers with complete peace-of-mind.
The exclusive rates will be distributed across Hotelbeds’ two main channels: its wholesale distribution channel that operates under the ‘Hotelbeds’ brand and its retail channel, Bedsonline, that exclusively cater to retail travel agents.
Hotelbeds has worked hard to sign-up hotel properties to participate in the campaign, with over 6,000 hotels joining the promotion, including Hilton, Accor, Hyatt, Marriott, Oyo, Hilton, Best Western, Four Seasons, Barcelo, Melia, Be Live, IHG, Carlton, Radisson, and Wyndham, among others.
This year the Hotelbeds ‘Black Friday’ campaign spans from The Americas to Europe, plus the Middle-East and Asia-Pacific with the following plan:
In the Americas, the campaign will cover from November the 9th to December the 1st. In Mexico the campaign will be known as ‘Buen Fin’ or ‘Buena Semana’ but covering the same booking period as the rest of the Americas. In Europe, the Middle East, Africa, and Asia-Pacific the campaign will start the 23rd of November and it will last until December the 6th. In China, Malaysia, and Singapore the campaign will be from November the 4th to the 18th, and it will be promoted as the ‘Single’s Day’ campaign.
Leon Herce, Sales Director at Hotelbeds, said: “Over the last few years the Black Friday phenomenon has extended beyond the shores of the United States and this year we wanted to ensure that no market was left behind as part of our drive to fuel the recovery of our travel partners everywhere. With this campaign, we hope to inspire our partners’ clients – the end travelers – to go on the holidays they’ve been dreaming of and to reunite with their families and friends with the certainty that the rates are flexible.”
