TUI Group focuses on growth in Tours & Activities
TUI, the world's leading tourism group, is strengthening its commitment to Tours & Activities across all distribution channels. A total of over 170,000 excursions, activities, tickets and transfers are now available to partners, travel agents and customers in more than 140 countries.
"The global Tours & Activities market will start to recover as early as 2021, and the previous record year of 2019 will be eclipsed by 2023," said TUI Musement CEO David Schelp. "Up until now the market has been characterised by a multitude of small, very local suppliers - a large brand like TUI can provide security and reliability as a common platform."
"We have actively used the last few months to further optimise experiences for customers and partners," said Alessandro Petazzi, Chief Growth Officer of TUI Musement. "We have a clear goal; to make more choice more easily accessible to more people." Experiences during a trip are popular, but in recent months there has also been growth in bookings for activities in customers’ hometowns or regions.
"Another trend we see is the growing popularity and demand for digital service via our apps and websites. Our digital service has been expanded in a targeted manner and is now one of the main drivers of customer satisfaction, with the personal, digital service via chat being a customer favourite." Schelp adds.
In addition to digital service, the experiences themselves have also been adapted according to the current situation: 85 percent of all experiences can be cancelled free of charge up to 24 hours before they start. With hygiene and safety standards above the current market standard, a quick restart will be possible during 2021.
