Travel Ghana to boost domestic tourism as Coronavirus lingers
Domestic tourism is one of the surest ways of getting the Ghanaian economy back on track from the ravaging effects of COVID-19. It’s a low hanging fruit that holds the key to unlocking our self-reliance and a buoyant economy.
People are not traveling en masse outside their home countries like they used to prior to the onset of Coronavirus. And with the second wave of the virus which has spread across Europe and elsewhere, forcing lockdowns and restrictions, our traditional source markets cannot be relied on at this time to shore up our tourism receipts. This calls for targeted domestic campaigns to woo the citizenry to our sites and attractions.
The Ghana Tourism Authority (GTA), the Ghana Tourism Federation and other institutions must double up on the various domestic tourism drives, specifically “See Eat Wear Feel Ghana” and if necessary, come up with new ones. In this regard, I commend the GTA for introducing the Travel, Snap and Win initiative to encourage people to share their experiences of the tourist attractions they visit. This is certainly a good way to whip up people’s interest in domestic tourism and it needs to be supported and promoted. The Authority needs to be resourced financially and logistically to deepen their marketing and promotions.
Tour operators, accommodation facilities, transport companies must join hands to put together packages that are affordable to the ordinary Ghanaian. GTA should engage the media extensively in promoting our attractions. There should be conscientious effort to draw tourists to our attractions at this crucial moment of our national life.
Ghana’s Tourism
The country boasts of rich vegetation and an inexhaustible supply of
mineral wealth. But perhaps what sets out Ghana apart amongst her West
African peers is its wide array of tourism offerings.
While the sub-region hasn’t yet developed a major traveller hub in the
same way that some other regions of the continent have, Ghana is ready
and eager to assume that mantle.
A culturally rich country with idyllic beaches and travel-perfect
weather all year round, Ghana also has the political and economic
stability required to scale a tourism industry. Ghana is a culturally
diverse country with renowned culture- related celebrations that attract
many visitors and tourists from around the world each year. Funerals in
Ghana are some of the most elaborate and flamboyant in the world.
Traditional festivals add on to the colour and splendour of its rich culture. It’s capital, the City of Accra has become widely known as a melting pot of creative and artistic expression with a dazzling bit of the Skyscrapers of New York and the bright lights of Paris. Night life in Accra is a must-experience for anyone who enjoys whiling away the throes of the day in a party mood. Visitors and tourists to Ghana will find and enjoy the famous Ghanaian hospitality which is bolstered by the existence of some of the biggest names in hotel and accommodation in the world.
Pristine and white sand beaches are strewn across the country, making Ghana very ideal for anyone who revels in basking in the sun and sand.
Along the shores of Ghana’s vast coastline are forts and castles that are preserved as concrete reminders of the country’s involvement with the Trans-Atlantic slave trade. Many of these buildings are designated UNESCO World Heritage monuments which attract thousands of tourists from around the world.
Ghana has abundant wildlife with many national parks dedicated to protecting animals and promoting sustainability. The country is a paradise for bird watchers as it boasts of a wide range of bird species. Elephants and various monkey species also abound in these parks which also present the best of the country’s fauna. Dramatic and resplendent landscapes aided by man-made attractions such as the longest Canopy Walkway in Africa adds to the beauty of Ghana’s Ecotourism offering.
With a large repertoire of foods, Ghanaian delicacies and dishes are some of the most nutritious and worth drooling for.
