ATM: EK will showcase Premium Economy Seats
Emirates Airlines has said it would showcase its Premium Economy seats for the first time at the Arabian Travel Market 2021 (ATM), which starts on Sunday, May 16 through 19, 2021.
A statement by the media consultant to the airline in Nigeria said that the travel and tourism exhibition would be the first in-person travel industry event would take place since the outset of the Covid-19 pandemic.
The statement hinted that the Emirates stand would offer travel industry visitors from over 60 countries a chance to experience the airline’s signature product and recently introduced service enhancements across every cabin class onboard its iconic Airbus A380 aircraft, and is a reminder of the elevated onboard experiences in store for travellers once they get back to the skies.
The airline emphasized that its premium economy seat would be on display for visitors to experience, stressing that the seat boasts an abundant pitch of up to 40-inches, and visitors trying out Emirates’ premium economy seat would also notice its generous width of 19.5 inches and ability to recline into a comfortable cradle position with ample room to stretch out.
“The seats are covered in cream-coloured anti-stain leather with automobile inspired stitching details and a wood panel finishing similar to Business Class, all designed to provide optimal comfort and support with six-way adjustable headrests, calf rests and footrests.
“Customers will also find other meticulous details including easily accessible in-seat charging points, a wide dining table and side cocktail table, as well as a storage area,” the statement added. Also, the airline said it would showcase its Boeing 777-300ER game-changer First Class fully enclosed private suites exhibit, B777 Business Class seat, the newly refreshed A380 OnBoard lounge, along with other iconic products such the First Class Shower Spa and the latest version of the game-changer Economy Class seats.
Across both the Emirates A380 and B777 Gamechanger products, visitors, it said would notice new interior finishes and design details featuring the Ghaf tree motif, as well as an updated champagne colour palette. Visitors to the Emirates product exhibits will be able to try out all of the products on the stand, and all seats and surfaces will be cleaned and sanitised after each use.
In keeping with ATM’s stringent health and safety protocols, the Emirates stand would operate at limited capacity at all times to ensure proper social distancing of visitors as they explore the products.
Visitors can also try out their Emirates knowledge through an interactive 60 second challenge played on a touch screen at the stand. The Emirates stand is located in Hall 3 stand number ME3310 at ATM.
