ITB Berlin 2022: Focus on the restart and recovery
Demand is high for the annual business highlight of the international travel industry. In March 2022 ITB Berlin is planning an in-person edition of the event whose success story spans more than 50 years – to which virtual elements will be added. As part of a three-phase trade show concept, the run-up will consist mainly of matchmaking and appointments. During the actual event ITB Berlin will provide a platform for business, networking, content and dialogue, and with its physical and hybrid trade show stands will create a setting for successful participation in the event. After ITB Berlin, over a period of one to two days the virtual Business Days will round off the concept with virtual appointments and livestreams.
As early as February 2022, access will be available to a virtual trade show platform where exhibitors, trade visitors and the media can make advance contact and find relevant content. The focus of the World’s Leading Travel Trade Show will be on Saxony, the Official Partner Destination, which at 6 p.m. on Tuesday, 8 March 2022 on the eve of the event will open ITB Berlin with a festive gala at the CityCube Berlin, which will also be livestreamed. On Wednesday, 9 March, the Berlin Exhibition Grounds will open their doors to exhibitors, trade visitors and the media, observing the latest hygiene rules and a safety concept which ITB Berlin will coordinate with the local authorities and will previously test. On Saturday, 12 and Sunday, 13 March anyone from the Berlin/Brandenburg region with a lust for travel is also invited to the display halls where they can get ideas and inspiration for their next holidays.
Remote trade show stands and the Digital ITB Business Days supplement the hybrid trade show experience Anyone wishing to attend ITB but unable to be in Berlin due to travel restrictions can join ITB Berlin live during the event by booking one of the new remote hybrid trade show stands through our Messe Berlin subsidiary CSG. Additional information is available here: www.mb-capital-services.de/en/Alternatively, in the week after ITB Berlin the virtual ITB platform will host one to two special Digital ITB Business Days, enabling exhibitors and buyers to meet at a technically user-friendly virtual trade show, where they can meet the appointments they were unable to at the live event.
“With ITB Berlin NOW we were able to offer the industry a sophisticated alternative format during the interim in spring 2021", said David Ruetz, head of ITB Berlin. “However, it also became clear to us all that, as we know, nothing can compare with a face-to-face meeting. It therefore gives us all the more pleasure to physically welcome the global travel industry back to Berlin in 2022. Our expanded virtual formats featuring livestreaming and the Digital Business Days will take the show to a new level by combining the best elements of the physical and virtual world.”
