Strategic deal with Hotelbeds gives Far East Hospitality access to game-changing data
After years of working closely together, Hotelbeds and Far East Hospitality have entered into a new strategic agreement that will see the global leading bedbank share its exclusive data insights with the group, increasing its competitive advantage.
Through a series of customised, data-driven reports that proactively highlight future opportunities, Far East Hospitality will also be able to view current industry trends, tailored to each hotel's needs, giving them power to make more informed decisions and take advantage of market opportunities. “At Hotelbeds we have exclusive information about markets, changing traveller trends and bookings, all in real time,” said Miguel Anaya, Regional Sourcing Director at Hotelbeds. He added: “What we want to achieve with this partnership is to share this information directly with Far East Hospitality, providing them with unique insights that will help them maximise their opportunities and take their business to the next level.”
The hospitality group has properties across Australia, New Zealand, Europe and Asia-Pacific including 17 hotels in prime areas in Singapore and Malaysia. All of them will now be able to benefit from the exclusive information provided by Hotelbeds that will make a difference to the future of their business. Of course, it should also be noted that Hotelbeds’ network of more than 60,000 travel advisors will still be able to tempt their clients with the wide selection of properties that are part of the hospitality group.
Malcolm Leong, Head of Revenue Management and Distribution Strategy at Far East Hospitality said: “We are delighted to enter into this partnership with Hotelbeds, where Far East Hospitalitywill be able to gain exclusive insights into their data and reports to help us drive significant business opportunities to our group of hotels. “As global travel begins gradually, with the customized data and reports, we are able to adapt and personalize our promotions and offerings to remain highly relevant to our customers. Additionally, these insights help us to tap on their wide network of travel advisors.
“With this partnership, we can continue to remain nimble and unlock our full potential in the ever- changing travel landscape.”