Skyscanner’s Travel Trends 2024
Welcome to Skyscanner’s Travel Trends 2024 report, our lowdown on the latest trends shaping industry and traveler behavior. It blends our own proprietary search and booking data with our annual consumer behavior study to reveal how and where people will travel in the coming year.
Searching over 80 billion prices every day, connecting millions of travelers across 52 countries and 32 languages, Skyscanner is perfectly placed to shine a light on the biggest travel trends for 2024.
Skyscanner’s 2024 Travel Trends report reveals that, more than ever, cultural exploration will be a priority for travelers in 2024. We’re seeing a broad spectrum of cultural curiosity in travel, from gig trippers, jetting off to see their favorite artists, to budget bougie foodies seeking the very best food experience (at the very best price!).
The cost of living, though, remains top of mind and our money-saving tools continue to rise in popularity. Our "Everywhere" search, showing prices from the lowest to highest from airports to global destinations, is the top search destination for travelers globally this year.
We’re also seeing that travelers want to enhance their vacations in a cost-effective way too with ‘luxe-for-less’ vacation experiences trending. There’s a continued willingness from travelers globally to upgrade their vacation experience on everything from better quality food on board flights (29%) to upgrading to business or first class (20%).
Skyscanner has identified seven travel trends for 2024. Four culture-led travel vibes including Gig tripping, Main character energy, Budget bougie foodies and Destination Zzzz, and three behavior-led travel types including Analog adventurers, Celebration vacationers and Luxe-for-less seekers.
More than ever, travelers globally in 2024 are seeking out cultural experiences. If last year was about the freedom of "revenge travel" after Covid restrictions lifted, then 2024 is about visiting destinations that inspire a certain feeling.
While value for money is still top of mind, travelers are more than ever letting culture drive their decision making. From gig trippers wanting to be moved by music to analog adventurers turning away from the "always on", 41% of travelers globally are being drawn to the overall vibe of a destination.
