Etihad Airways celebrates two decades of connecting India to Abu Dhabi
Etihad Airways is celebrating 20 years of flying to India this month. Etihad launched flights to the commercial capital of India, Mumbai, on the 26 September 2004, quickly followed by New Delhi on 1 December 2004.
tihad’s network significantly expanded over the subsequent decades, and following the addition of flights to Thiruvananthapuram, Kozhikode and Jaipur earlier this year, Etihad now flies to 11 gateways in India.
Etihad has also expanded seat capacity between Abu Dhabi and India this year with additional flight frequencies to Ahmedabad, Bengaluru and Kolkata. Etihad is now operating more than 50 extra flights per week to India, compared to last summer, providing more convenient departure timings and therefore more flexibility with onward connections.
The airline launched its 20-year celebrations with the Airbus A380 commencing operations between Mumbai and Abu Dhabi three times per week until the end of the year. Indian travellers can now enjoy the unique flying experience of this iconic double-decker aircraft from Mumbai.
Powerful partnerships
To further demonstrate its commitment to the Indian market, Etihad has invested in meaningful partnerships with brands that resonate with consumers from Bollywood to Cricket.
Earlier in the year, Etihad became the Official Sponsor of the Chennai Super Kings one of the leading teams in the Indian Premier League. Etihad brought the partnership to life with activations at every match including gifting fans with yellow aircraft shaped whistles to cheer on their team, as well as featuring the legendary player MS Dhoni in its TV advertising.
And in celebration of its 20th anniversary this month, Etihad announced it will be the Official Front of Shirt sponsor for Mumbai City FC, one of the top-performing professional football teams in India having won two Indian Super League titles and two Indian Super League Cups.
Beyond sport, Etihad brought on board Bollywood superstar Katrina Kaif as a brand ambassador. Appearing in several of the airline’s advertisements showcasing Etihad’s remarkable guest experience, much-loved Katrina’s experience on Etihad was enjoyed by millions of viewers worldwide.
Local flavours
This summer, Etihad also commenced local catering for flights departing from India, offering fresh, regionally curated cuisine on board. Through collaborations with local chefs and caterers in each of Etihad’s 11 Indian destinations, Etihad now offers regionalised menus, local delicacies and the freshest ingredients to guests departing from India.
Guests departing Delhi will enjoy cuisine reflecting the country’s gastronomic heritage with a delightful blend of Mughlai, Punjabi, and street food influences. From Mumbai, guests will enjoy a touch of Maharashtrian cuisine, known for its bold flavours and extensive use of spices. Guests flying from Bengaluru, Hyderabad, Kolkata and destinations across Kerala will similarly find a local twist in their menus.
Tailored offering for travellers from India
In its commitment to the Indian market, Etihad recently became the first foreign carrier to launch a Hindi language website, making the booking experience more accessible for its guests. On board, Etihad’s guests are treated to a wide range of multi-language programming including the latest Bollywood blockbusters, box sets and music videos. Indian movies can be enjoyed in a selection of languages including Hindi, Malayalam, Telegu, Kannada, Tamil, Bengali, Gujarati and Marathi.
