Moroccan National Tourism Office Hosts Fam Trip to Promote Dakhla as an Emerging Destination
In a strategic move to enhance tourism and connectivity, the Moroccan National Tourism Office (MNTO) is hosting a Familiarization Trip (Fam Trip) for 100 tourism professionals, media representatives, and influencers from Spain and Portugal. This exciting initiative is taking place in Dakhla from January 8 to January 11, 2025, and coincides with the launch of Ryanair’s new flight route connecting Madrid to Dakhla.
This new service aims to bolster accessibility and promote Dakhla as a premier travel destination for the Iberian markets. The Fam Trip is designed to provide attendees with an in-depth introduction to the tourism potential of Dakhla. Participants will have the opportunity to explore the region's rich cultural assets, stunning natural landscapes, and various investment opportunities. The itinerary includes a series of site visits, networking sessions, and informative presentations that are specifically curated to highlight Dakhla’s growing appeal to international travelers.
The new Madrid-Dakhla flight route, which operates twice weekly on Wednesdays and Saturdays, represents a significant collaboration between Ryanair and the MNTO. This direct connection not only enhances travel options for Spanish and Portuguese tourists but also solidifies Dakhla’s position as a key destination in the region. Ryanair joins the ranks of Royal Air Maroc (RAM), Binter Canarias, and Transavia, making it the fourth airline to introduce direct international flights to Dakhla. This expansion underscores the strategic importance of the region in the broader context of international travel. The Fam Trip initiative aligns seamlessly with the MNTO's overarching goals of integrating Dakhla into global travel itineraries while fostering trade, tourism, and cultural exchange. By bringing together influential tourism stakeholders, the MNTO aims to generate significant interest in Dakhla from the Iberian Peninsula, offering participants an immersive experience that highlights the region's unique offerings.
Dakhla is increasingly recognized for its focus on sustainable tourism infrastructure and its untapped potential, making it a promising destination for future tourism growth. The region boasts breathtaking landscapes, including beautiful beaches and rich marine biodiversity, which are ideal for a variety of outdoor activities such as water sports, eco-tourism, and adventure travel. Moreover, the cultural richness of Dakhla, which reflects a blend of Berber, Arab, and Spanish influences, adds to its allure, making it a fascinating place for visitors seeking authentic experiences.
The Fam Trip allows influencers and media professionals to gather first-hand knowledge and insights, which they can share with their audiences, further amplifying Dakhla's profile as a must-visit destination. As part of the initiative, participants will engage in various activities, including guided tours of local attractions, meetings with local entrepreneurs and tourism operators, and opportunities to experience Dakhla's culinary delights. This comprehensive approach not only showcases the region's attractions but also emphasizes the importance of collaboration between local stakeholders and international tourism professionals. In conclusion, the Familiarization Trip organized by the Moroccan National Tourism Office represents a significant step toward promoting Dakhla as an emerging travel destination.
With the launch of the new Madrid-Dakhla flight route and the participation of key tourism influencers, the initiative is poised to attract attention from the Iberian market. Dakhla’s commitment to sustainable tourism, coupled with its breathtaking natural landscapes and vibrant culture, makes it an exciting prospect for travelers looking for their next adventure. As the trip unfolds, it is expected to generate enthusiasm and interest in exploring all that Dakhla has to offer.
