Morocco's Tourism Skyrockets: 17 Million Visitors by 2024 Fueled by Royal Vision & Major Events
Morocco's tourism sector is experiencing a remarkable resurgence, exceeding expectations with over 17 million visitors projected by 2024, a testament to the Kingdom's robust recovery post-pandemic and the Al-Haouz Earthquake. This incredible growth, a target many nations have struggled to achieve, is directly attributed to the visionary leadership and strategic initiatives spearheaded by His Majesty the King. This was highlighted by UN Tourism official, Pololikashviili, during a recent press briefing following a meeting with the Moroccan Foreign Minister Nasser Bourita.
A key factor in Morocco's tourism success is the country’s ability to secure major international sporting events, such as the Africa Cup of Nations 2025 and the FIFA World Cup 2030. These events serve as huge magnets, not only attracting sports enthusiasts, but significantly boosting tourism numbers. Pololikashviili emphasized that the World Cup, in particular, stands as a prime opportunity to further propel visitor numbers and showcase the Kingdom to a global audience. The planning and infrastructure upgrades related to these events represent a great potential for local tourism businesses.
The Moroccan government’s efforts, combined with proactive engagement from various stakeholders, has been vital in developing the tourism sector. These efforts include improving the quality of services and facilities, a move praised by UN Tourism for helping create a sustainable tourism environment. This comprehensive strategy and commitment to innovation convinced UN Tourism to establish a Thematic Office in Morocco, aimed at building a resilient and progressive ecosystem. The partnership also underscores the country's growing importance on the global stage and will help support the Kingdom's tourism ambitions.
The UN Tourism has committed to supporting Morocco’s continued growth in this important sector, providing expertise and assistance to ensure its long-term success. The establishment of the Thematic Office in the Kingdom will help to streamline the Kingdom’s efforts and provide practical support and guidance. For travel agents across Africa, these developments present significant opportunities for promoting Morocco as a prime destination, with unique cultural experiences and world-class events that appeal to a diverse range of travellers. With strong international backing, Morocco’s tourism is set to continue on its upward trajectory.
