Cape Town #1 City Break! Which? Survey Hails Mother City
The prestigious UK consumer group Which? has just released its latest survey ranking the world's best cities, and Cape Town has clinched the top spot as the best long-haul city break for UK travellers! This accolade, based on feedback from over 1,500 globetrotters, highlights Cape Town’s exceptional appeal and positions it as a must-sell destination for agents catering to the discerning international market. For African travel professionals, this recognition is a powerful tool to further promote the Mother City’s diverse attractions and unparalleled experiences.
Which?’s comprehensive survey evaluated nearly 2,500 destinations globally, considering key factors such as food and drink, accommodation, cultural and tourist attractions, shopping, ease of getting around, and crucial for today’s traveller, value for money. Furthermore, responding to growing concerns about overtourism, the survey also introduced a ‘lack of crowds’ score, adding another layer of insight for travellers seeking less congested destinations. Cape Town excelled across the board, particularly praised for its vibrant culinary scene, budget-friendly prices, and rich cultural heritage. Landmarks like the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) and the poignant District Six Museum were specifically mentioned as cultural highlights, showcasing the city’s depth and diversity.
However, what truly sets Cape Town apart, according to the survey respondents, is its breathtaking natural beauty. From the iconic silhouette of Lion’s Head offering panoramic city views, to the majestic Table Mountain, with its challenging Platteklip Gorge hike and scenic Aerial Cableway, Cape Town’s natural wonders are simply irresistible. The pristine beaches of Clifton and Camps Bay, renowned for their beauty and vibrant atmosphere, further solidify Cape Town’s appeal as a destination that seamlessly blends urban excitement with stunning natural landscapes. For African travel agents, emphasizing this unique combination is key to attracting clients seeking both cultural immersion and outdoor adventure.
With European winters now setting in, Cape Town’s inviting warm summer climate becomes an even stronger selling point, particularly for travellers seeking a sunny escape without the burden of jet lag. This seasonal advantage, combined with Cape Town’s top ranking in the Which? survey, creates a compelling proposition for travel agents to market the Mother City as the ultimate long-haul winter getaway. The survey's Top 10 list further reinforces Cape Town’s leading position, placing it ahead of renowned global cities like Kyoto, Sydney, and Tokyo, underscoring its truly world-class appeal and solidifying its status as a top destination for discerning travellers worldwide.
