AHIF Rebrands to FHS Africa: Bigger Deals & Global Stage Await

Africa’s premier hospitality investment forum, AHIF, is evolving into Future Hospitality Summit Africa (FHS Africa), a strategic rebranding by TheBench.com. This move elevates Africa's most influential tourism investment conference  by aligning it with the global Future Hospitality Summit (FHS)  brand, which includes successful events like FHS Saudi Arabia  and FHS World  in Dubai. For African travel agents, this means a stronger platform for industry growth, enhanced international visibility, and access to even bigger investment opportunities across the continent.

For over a decade, AHIF has been instrumental in shaping Africa’s hospitality landscape, facilitating billions of dollars in deals. By bringing together global investors, government leaders, and hotel developers, AHIF has fostered crucial discussions on investment opportunities, government policies, and essential infrastructure developments. Now, as FHS Africa, the event promises to amplify its impact, offering an even more robust platform for African hospitality businesses  to connect with international capital and expertise.

The timing is perfect, as Africa’s appetite for hospitality investment  is soaring. The continent boasts a record pipeline of hotel developments, projected to exceed 300,000 new keys by 2030. Cities like Nairobi, Casablanca, Cape Town, and Addis Ababa  are leading this boom, witnessing impressive growth in Average Daily Rates (ADR). Africa’s post-pandemic recovery  is outpacing global trends, with demand consistently exceeding 2019 levels, making it a highly attractive destination for tourism and hospitality investment.

Scheduled for Cape Town from 17-19 June 2025, FHS Africa  will be the must-attend event for African travel professionals. Key themes for the summit include innovative financing models, sustainable investment  and ESG practices, cross-border collaboration  to boost intra-African tourism, the rise of branded residences, and the integration of technology and innovation  like AI and blockchain in African hospitality. By becoming part of the FHS global ecosystem, FHS Africa  ensures that African markets  gain unprecedented exposure on the world’s largest hospitality investment stage, driving more international attention and capital towards the continent’s burgeoning tourism sector.