_{Tourism Seychelles recently hosted a strategic media briefing in Johannesburg, South Africa, where Principal Secretary Sherin Francis presented the archipelago's ambitious plans for 2025. Held at the Proud Mary Modern Eatery + Wine Bar in Rosebank, the event highlighted new developments aimed at enhancing Seychelles' position as a premier travel destination, with a special focus on the South African market.}

_{During the exclusive breakfast session, Mrs. Francis unveiled a range of exciting initiatives, including the development of new luxury hotels, a growing collection of boutique accommodations, and a stronger emphasis on homegrown tourism products. She also introduced the Seychelles Tourism Grading Programme, a key step in ensuring quality standards across the industry, further solidifying Seychelles' reputation as a top-tier holiday destination.}

_{A major focus of the briefing was Seychelles’ sporting calendar for 2025, which aims to attract international attention. Key events include the FIFA Beach Soccer World Cup, the Seychelles Sailing Challenge, and the Seychelles Nature Trail, all of which are expected to draw sports enthusiasts and adventure seekers to the islands. These events not only showcase Seychelles as a hub for world-class sports but also highlight its breathtaking natural scenery as the perfect backdrop for such activities.}

_{Another highlight of the session was the 40th Festival Kreol, set to take place in October 2025. Mrs. Francis emphasized the importance of this iconic cultural event, which celebrates the rich history and traditions of the Seychellois people. By keeping the festival engaging and relevant, Seychelles hopes to attract both new and returning visitors, enhancing the destination's appeal as a vibrant cultural hotspot.}

_{“Engaging with the South African media market is vital to our strategy,” noted Mrs. Francis. “The developments and events planned for 2025 will not only elevate our tourism offerings but also create opportunities for cultural exchange and economic growth across the islands. South Africa remains one of our most important markets, and we are committed to strengthening these ties.”}

_{The briefing also introduced several new cultural experiences, designed to provide visitors with authentic insights into Seychellois heritage. These experiences respond to the growing demand for meaningful travel and are expected to resonate strongly with modern travelers seeking deeper connections during their vacations.}

_{This media engagement aligns with Tourism Seychelles’ broader strategy to maintain close relationships with key partners and ensure ongoing communication about the destination’s offerings. By emphasizing its diverse attractions—including luxury stays, cultural festivals, and sporting events—Seychelles aims to maintain its appeal to South African travelers, a vital segment of its tourism market.}

_{With these developments, Seychelles is poised to strengthen its position as a leading destination in the Indian Ocean, offering something for every traveler while deepening its connection with African markets.}