Abeiku Santana Appointed Deputy CEO of Ghana Tourism Authority
Renowned media personality and celebrated tourism advocate, Gilbert Abeiku “Santana” Aggrey, has been appointed as the Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA). The announcement was made by President John Mahama, marking a significant milestone for Ghana’s tourism sector, as Abeiku Santana’s appointment is widely seen as a strategic move to propel the industry forward.
Abeiku Santana, often referred to as “Mr. Tourism”, has been at the forefront of promoting both domestic and international tourism in Ghana. As the Chief Executive Officer of Kaya Tours, a leading Ghanaian tour company, he has played a pivotal role in positioning Ghana as an attractive destination on the African continent. Through innovative travel packages, media campaigns, and advocacy efforts, he has consistently highlighted Ghana’s cultural heritage, natural beauty, and tourism potential.
Industry Applause for Abeiku Santana’s Appointment
The appointment has been met with widespread praise from tourism stakeholders and industry players. The Tour Operators Union of Ghana (TOUGHA), where Abeiku Santana is an active member, described him as a visionary who brings fresh innovation and energy to the sector. TOUGHA’s President, Mrs. Alisa Osei-Asamoah, commended the decision in a congratulatory statement: “Abeiku Santana’s commitment to Ghana’s tourism development has been unwavering. His vast experience and deep understanding of the sector make him an excellent choice for this role. We are confident that his leadership will drive growth and attract more tourists to our country.”
Many believe his appointment is a timely boost for the tourism industry, which is poised to play a more central role in Ghana’s economic growth. Abeiku Santana’s ability to connect with diverse audiences, coupled with his extensive industry network and media influence, is expected to be instrumental in advancing the government’s agenda for tourism as a key economic pillar.
Vision for Ghana’s Tourism Growth
In his new role as Deputy CEO, Abeiku Santana will work closely with the Chief Executive Officer of the Ghana Tourism Authority to implement strategies aimed at increasing tourism revenue, promoting sustainable tourism, and enhancing Ghana’s visibility on the global tourism stage. His tasks are likely to include spearheading initiatives to diversify the country’s tourism offerings, improve infrastructure, and strengthen partnerships with international stakeholders.
Ghana’s tourism sector has seen steady growth in recent years, fueled by initiatives like the “Year of Return” campaign in 2019, which attracted thousands of diaspora visitors to explore their roots. Building on this momentum, Abeiku Santana’s leadership is expected to drive campaigns that capitalize on the country’s rich cultural history, vibrant festivals, and natural attractions, such as Mole National Park, Cape Coast Castle, and the lush Volta Region. His expertise in tourism marketing and media will likely be key in positioning Ghana as a must-visit destination.
A Track Record of Excellence
Abeiku Santana’s contributions to the tourism sector extend far beyond his work with Kaya Tours. As a seasoned media personality, he has used his platform to champion Ghana’s tourism potential, advocating for investment and innovation in the industry. His passion for promoting Ghana as a travel destination has earned him a reputation as one of the country’s most influential voices in tourism.
He has also collaborated with various stakeholders to host tourism campaigns, organize cultural events, and lead initiatives aimed at boosting local tourism. His involvement with TOUGHA and other industry bodies underscores his deep commitment to the sector and his understanding of the challenges and opportunities it presents.
Opportunities for African Travel Professionals
Abeiku Santana’s appointment is not only a win for Ghana but also presents opportunities for travel professionals across Africa. His leadership is expected to foster collaborations between Ghana and other African countries, creating new travel routes, cross-border tours, and partnerships that benefit the continent as a whole. For travel agents and tour operators, Ghana’s growing appeal as a destination offers a chance to attract clients seeking cultural experiences, adventure tourism, and heritage exploration.
With Ghana’s tourism sector poised for growth under Abeiku Santana’s guidance, African travel professionals can leverage this momentum to promote Ghana as a gateway to West Africa. From iconic landmarks like the Cape Coast Castle to unique cultural events such as the Chale Wote Street Art Festival, Ghana offers a wide range of attractions that cater to diverse traveler interests.
Looking Ahead
Abeiku Santana’s appointment as Deputy CEO of the Ghana Tourism Authority is a promising step toward realizing Ghana’s vision of becoming a top-tier destination in Africa. His expertise, passion, and leadership are expected to bring a fresh wave of energy and innovation to the industry. For the tourism sector, his appointment signals a renewed commitment to growth, sustainability, and the promotion of Ghana’s rich heritage on the global stage.
