WTM Africa 2025: Driving Sustainability with Responsible Tourism Conference and Awards
WTM Africa 2025 is set to host its highly anticipated Responsible Tourism Conference from 9-10 April at the Cape Town International Convention Centre (CTICC). As part of Africa Travel Week (ATW), this two-day event will bring together tourism professionals, policymakers, and industry leaders to explore actionable strategies for promoting sustainable tourism across the continent. The conference is complemented by the prestigious WTM Africa Responsible Tourism Awards, with submissions closing on 19 March 2025.
Carol Weaving, Managing Director of RX Africa, emphasized the event’s commitment to sustainability, stating, “Sustainability is a guiding principle in how we plan and execute every detail of WTM Africa.” She highlighted the event’s eco-conscious approach, from partnering with green venues like the CTICC to implementing innovative waste reduction strategies. “WTM Africa is a catalyst for change, empowering the tourism industry to adopt sustainable practices that are both environmentally responsible and commercially viable,” she added.
Key Highlights of the Responsible Tourism Conference
The conference, overseen by Harold Goodwin, Managing Director of the Responsible Tourism Partnership, will feature a dynamic lineup of sessions designed to inspire and educate attendees. Industry leaders, academics, and innovators will share insights on how responsible tourism can drive profitability, enhance visitor experiences, and contribute to long-term sustainability. Key sessions include:
Why Responsible Tourism Makes Business Sense – Harvard economist Michael Porter will delve into how sustainability can boost profitability and ensure long-term success for tourism businesses.
Responsible Tourism: The Cape Town Experience – Dr. Theuns Vivian, an academic and entrepreneur, will explore Cape Town’s innovative contributions to sustainable tourism and current trends shaping the industry.
Exclusive Interview with Michael Lutzeyer – Discover how Grootbos, a family retreat, evolved into a globally recognized conservation leader, setting a benchmark for sustainable tourism practices.
SATSA & Responsible Tourism – Learn how SATSA and Fair Trade Tourism are equipping members with tools to thrive sustainably in an increasingly eco-conscious market.
“These sessions offer practical insights to help businesses at all levels integrate responsible tourism strategies effectively,” said Olivia Gradidge, Marketing Manager for WTM Africa and ILTM Africa. The conference aims to foster critical conversations and celebrate sustainable tourism excellence across Africa.
WTM Africa Responsible Tourism Awards
A key highlight of the event is the WTM Africa Responsible Tourism Awards, which will be presented on 11 April. These awards celebrate exceptional organizations, initiatives, and individuals leading the way in sustainable tourism. Megan De Jager, Portfolio Director for RX Africa, described the awards as a platform to honor efforts that address global challenges while enhancing tourism’s role as a force for good.
The awards are free to enter and feature six curated categories judged by an expert panel. Gold winners will automatically advance to the Global Responsible Tourism Awards, competing against finalists from India and Latin America [[2]](https://www.wtm.com/africa/en-gb/whats-on/responsible-tourism-awards.html). “The awards shine a spotlight on those who are leading by example and making a real difference in the industry,” added Gradidge.
WTM Africa 2025 offers tourism professionals a unique opportunity to engage with thought leaders, gain practical knowledge, and network with key stakeholders. The Responsible Tourism Conference and Awards are designed to inspire businesses to adopt sustainable practices that are not only environmentally responsible but also commercially viable. From exploring Cape Town’s innovative tourism strategies to learning from global conservation leaders, attendees will leave equipped with actionable insights to drive change in their own organizations.
For African travel agents and tourism businesses, this event is a must-attend. It provides a platform to connect with international buyers, showcase sustainable initiatives, and position Africa as a leader in responsible tourism. With the submission deadline for the awards fast approaching on 19 March 2025, businesses championing sustainability are encouraged to enter and gain recognition for their efforts.
WTM Africa 2025 is more than just a trade show—it’s a movement to redefine tourism in Africa. By fostering collaboration, celebrating innovation, and driving sustainability, the event underscores the continent’s potential to lead the global tourism industry into a more responsible and prosperous future.
