South Africa’s Bram Fischer and George Airports Shine in 2024 ASQ Awards
Airports Council International (ACI) World, in partnership with travel technology leader Amadeus, has announced the winners of the prestigious 2024 Airport Service Quality (ASQ) Airport Experience Awards. These globally recognized accolades celebrate excellence in airport customer service, based entirely on real-time feedback from passengers. This year, South Africa has once again demonstrated its commitment to enhancing the traveler experience, with two of its airports being honored for their exceptional service.
Bram Fischer International Airport (BFN) in Bloemfontein earned the title of Best Airport (Under 2 Million Passengers per Year) in Africa, a significant achievement that highlights its dedication to delivering outstanding customer satisfaction. Meanwhile, George Airport (GRJ), located in the Western Cape, secured second place in the same category, further emphasizing South Africa’s strong performance in airport service quality.
In addition to its ranking, George Airport was also recognized as one of Africa’s top airports for offering an "Easiest Airport Journey", earning second place in this category. This accolade highlights the airport’s commitment to providing passengers with a seamless and stress-free travel experience.
Recognizing Excellence in Passenger Satisfaction
The ASQ Awards are based on the world’s most comprehensive airport passenger satisfaction survey, ensuring a transparent and reliable evaluation method. Live surveys conducted at airports capture authentic traveler experiences, allowing for fair comparisons across global airports. In 2024, the program reached a major milestone, with nearly 700,000 surveys completed worldwide. Over half of the world’s air travelers passed through ASQ-rated airports, reinforcing the program’s influence in shaping global service standards.
This year, a record 181 ASQ Awards were presented to 95 airports worldwide, recognizing their dedication to customer satisfaction. For South Africa, the recognition of Bram Fischer International Airport and George Airport is a testament to the country’s ongoing efforts to enhance its aviation infrastructure and improve the passenger experience.
Bram Fischer International Airport: A Regional Gem
Located in Bloemfontein, Bram Fischer International Airport has solidified its position as a leading regional airport in Africa. Serving under 2 million passengers annually, the airport’s commitment to high-quality service has earned it a reputation for efficiency and passenger satisfaction. Winning the Best Airport (Under 2 Million Passengers per Year) award underscores its ability to consistently meet and exceed traveler expectations.
For African travel agents, Bram Fischer’s recognition serves as a reminder of the growing appeal of regional South African airports. As a gateway to Bloemfontein and the Free State Province, the airport is perfectly positioned to facilitate seamless travel for both domestic and international passengers. Its award-winning service can be a key selling point for agents promoting travel to the region.
George Airport: A Gateway to the Garden Route
George Airport’s dual recognition in the ASQ Awards further highlights its importance as a key transit hub in South Africa’s Western Cape. Known as the gateway to the Garden Route, George Airport serves as a vital link for travelers exploring one of South Africa’s most scenic regions. Its recognition for providing one of the "Easiest Airport Journeys" reflects its user-friendly facilities and commitment to passenger convenience.
George Airport’s success is particularly significant given the challenges posed by severe weather disruptions earlier this year. Despite these obstacles, the airport’s ability to maintain high service standards has set it apart, making it a top choice for travelers seeking a hassle-free experience. For travel agents, George Airport’s accolades offer an opportunity to promote the Garden Route as a seamless and attractive destination for international and domestic travelers alike.
Setting Global Standards for Airport Service
The 2024 ASQ Awards underline the growing importance of passenger satisfaction in the aviation industry. With nearly 700,000 surveys completed and a record number of airports recognized, the awards demonstrate the value of listening to traveler feedback in shaping global service standards. For South African airports, these honors highlight their ability to compete on an international stage and their commitment to continuous improvement.
Opportunities for African Travel Agents
The recognition of South Africa’s airports provides valuable opportunities for African travel agents to promote the country as a top-tier travel destination. Bram Fischer International Airport’s win positions Bloemfontein as an attractive hub for travelers, while George Airport’s accolades enhance the appeal of the Garden Route. Travel agents can leverage these achievements to assure clients of a smooth and enjoyable travel experience, whether they are visiting for leisure or business.
Moreover, the focus on passenger satisfaction aligns with the growing demand for seamless travel experiences. Agents can highlight the efforts of award-winning airports like Bram Fischer and George to attract travelers seeking convenience and quality in their journeys.
