Essence of Africa Sets Sights on Kenya’s Coast for Enhanced Tourism Trade
Mark your calendars! The Essence of Africa tourism trade event is heading to Malindi, Kenya, from October 7-9, 2025. This second edition promises an unparalleled opportunity for African travel professionals to connect with international buyers, explore coastal tourism opportunities, and experience the magic of Kenya’s Indian Ocean coastline.
Building on the success of its inaugural event in Nairobi, Essence of Africa 2025, curated by On Show Solutions and ATTA® Events, is strategically positioned to further elevate coastal tourism across the continent. Malindi, renowned for its pristine beaches, vibrant Swahili culture, and thriving marine biodiversity, provides the perfect backdrop for this pivotal industry gathering.
This year’s event offers a dynamic platform for business development and networking, featuring pre-scheduled meetings between international buyers and African suppliers, immersive networking events, and insightful educational seminars. Attendees will gain firsthand experience of Malindi’s unique tourism offerings, fostering valuable connections and driving growth within the African travel trade.
“By bringing this forum to Kenya’s coast, we’re expanding horizons and creating new opportunities for both buyers and sellers in Africa’s tourism sector,” says Amanda Margison, co-founder of Essence of Africa. This strategic move underscores the event’s commitment to showcasing the diversity of African destinations and fostering sustainable tourism growth across the continent.
Malindi’s strategic location on East Africa’s maritime tourism corridor offers attendees direct access to a wealth of coastal tourism experiences. From exploring the vibrant coral reefs of the Malindi Marine National Park to immersing themselves in the rich Swahili heritage of the Gede Ruins, participants will discover a destination brimming with potential.
The event’s focus on coastal tourism aligns with the growing global demand for unique and sustainable travel experiences. Malindi’s natural beauty, combined with its rich cultural heritage, positions it as a prime destination for investment and collaboration within the African travel trade.
“We will continue to lead with thought-provoking content sessions that deliver actionable insights to support tourism growth throughout Africa,” says Chris Mears, co-founder of Essence of Africa. These educational seminars will provide attendees with valuable knowledge and practical strategies to enhance their business operations and capitalize on emerging tourism trends.
The networking opportunities at Essence of Africa 2025 are unparalleled. With a projected attendance exceeding 400 tourism professionals from over 37 countries, the event offers a unique platform to connect with key decision-makers, forge strategic partnerships, and gain valuable market insights. The potential for collaboration and business growth is immense.
Beyond the immediate benefits for attendees, Essence of Africa 2025 is poised to have a significant economic impact on the region. By attracting international buyers and showcasing Malindi’s tourism potential, the event is expected to stimulate investment, create job opportunities, and contribute to the sustainable development of Kenya’s coastal communities.
Favorable early bird registration rates will be announced soon. Stay tuned for further updates and prepare to join Essence of Africa on the Kenyan Coast for an unforgettable experience that will shape the future of African tourism.
