Ghana’s Capital Launches "Accra by Night" Tour
Accra’s nightlife has taken on a new dimension with the launch of “Accra by Night,” a unique tour designed to showcase the city’s cultural richness and vibrant after-dark scene. This initiative, spearheaded by the Ghana Tourism Development Company (GTDC), aims to attract both domestic and international tourists, boosting Ghana’s creative economy and positioning Accra as a prime nighttime destination.
The tour, a first of its kind in Ghana, kicked off last Friday with a GTA-branded double-decker bus departing from the Accra Tourist Information Centre. Participants were treated to a captivating journey through the illuminated city, taking in iconic landmarks such as Independence Avenue, the Ministries enclave, historic James Town, Atta Mills High Street, and the bustling Osu district. This curated experience offers a fresh perspective on Accra, highlighting its historical significance and modern dynamism.
The itinerary included stops at the historic Jamestown Lighthouse, offering a glimpse into Accra’s maritime past, and the Kwame Nkrumah Memorial Park, a place of reverence and national pride. A visit to Nationalism Park provided breathtaking panoramic views of the city skyline. The tour then immersed participants in the vibrant Osu Night Market, a hub of local cuisine, crafts, and energetic street life, providing an authentic taste of Ghanaian culture. The night culminated in lively visits to the Republic Bar and Purple Pub, where guests enjoyed live music, dancing, and traditional foods until the early hours.
Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, hailed “Accra by Night” as a transformative step in Ghana’s tourism evolution. She emphasized the initiative’s potential to generate income and visibility for local businesses and creatives, aligning with President Mahama’s vision of a 24-hour economy. Professor Kobi Mensah, CEO of the GTDC, echoed this sentiment, highlighting the tour’s role in reshaping perceptions of Ghana’s nightlife and showcasing its economic potential.
This initiative reflects a growing global trend towards “noctourism,” with travelers increasingly seeking unique after-dark experiences. “Accra by Night” taps into this demand, offering a curated blend of cultural immersion, historical exploration, and vibrant entertainment. The tour’s emphasis on safety, with a dedicated police escort throughout the route, further enhances its appeal for international visitors.
Ghana’s tourism sector is experiencing a strong rebound, with international arrivals and revenue exceeding pre-pandemic levels. “Accra by Night” builds on this momentum, adding a new dimension to the country’s tourism offerings. The initiative also aligns with broader efforts to diversify tourism products and promote sustainable economic growth within the creative sector.
The “Accra by Night” tour is not merely about nightlife; it’s about showcasing the soul of Accra after dark. It’s an invitation to experience the city’s vibrant energy, rich culture, and warm hospitality in a whole new light. This initiative presents a compelling opportunity for travel agents to offer clients an unforgettable and authentic Ghanaian experience, contributing to the growth of both local businesses and the national tourism sector.
The GTDC encourages creatives, entrepreneurs, and digital storytellers to share their “Accra by Night” experiences using dedicated hashtags, further promoting this exciting new offering to a global audience. This collaborative approach aims to solidify Accra’s position as a must-visit destination for travelers seeking a unique and immersive cultural experience.
