New TOUGHA Leadership to Boost Ghana’s Tourism Appeal
Ghana’s tourism sector is poised for a new era of growth and innovation under the newly elected leadership of the Tour Operators Union of Ghana (TOUGHA). Yvonne Donkor, the recently inaugurated President, has outlined a bold vision for the Union, emphasizing unity, sustainable practices, and technological advancement to elevate Ghana’s position as a premier African destination.
Ms. Donkor, speaking at the inauguration ceremony in Accra, underscored the importance of collaboration and forward-thinking strategies. “My vision is clear: to forge ahead in absolute unity,” she stated, emphasizing a proactive approach to embracing innovation and championing sustainable tourism. This focus on sustainability aligns with growing global trends, as travelers increasingly seek eco-conscious and responsible tourism experiences. African travel agents can leverage this trend by partnering with TOUGHA to develop and promote sustainable tour packages that showcase Ghana’s natural beauty and cultural heritage.
The new leadership team, which includes Apostle Emmanuel Mensah as Vice President and Gifty Esinam Barawusu as General Secretary, brings a wealth of experience and expertise to the Union. Ms. Donkor paid tribute to the outgoing leadership, particularly her predecessor, Mrs. Alisa Osei-Asamoah, acknowledging her significant contributions to TOUGHA’s growth and influence within the tourism sector. This smooth transition of power signals stability and continuity for the Union, reassuring African travel agents of Ghana’s commitment to fostering a thriving tourism environment.
TOUGHA’s strategic focus on domestic tourism promotion aligns with broader trends across Africa, as countries increasingly recognize the potential of local travel to drive economic growth and community development. Ms. Donkor’s emphasis on exploring new technologies and digital platforms presents an opportunity for African travel agents to enhance their marketing reach and connect with a wider audience. By embracing digital tools and collaborating with TOUGHA, agents can tap into the growing domestic tourism market within Ghana and across the continent.
Ghana’s tourism industry has experienced significant growth in recent years, driven by investments in infrastructure, marketing campaigns, and partnerships with international tourism bodies. TOUGHA has played a key role in this growth, advocating for policies that support the tourism sector and promoting sustainable practices. The Union’s membership comprises leading travel and tour operators who serve both domestic and international markets, providing African travel agents with a reliable network of partners to collaborate with and expand their business reach.
Ms. Donkor’s call for active member participation in shaping TOUGHA’s future underscores the Union’s commitment to inclusivity and collaboration. By engaging with its members, TOUGHA can effectively address the challenges and opportunities facing Ghana’s tourism sector, ensuring a unified approach to driving growth and innovation. African travel agents are encouraged to actively participate in TOUGHA’s initiatives, contributing their expertise and insights to shape the future of tourism in Ghana.
The inauguration of TOUGHA’s new leadership marks a pivotal moment for Ghana’s tourism industry. Ms. Donkor’s vision for unity, innovation, and sustainable tourism practices sets a positive trajectory for the sector, creating exciting prospects for African travel agents seeking to expand their business and contribute to the growth of tourism in Ghana and beyond. By working together, TOUGHA and its members can unlock the full potential of Ghana’s tourism sector and solidify its position as a leading destination in Africa.
