Tunisia: Untapped Cultural Gems Beckon African Travel Agents
Tunisia is brimming with untapped tourism potential, poised to become a major economic driver, according to European Union Ambassador Giuseppe Perrone. Having personally explored various regions and witnessed firsthand the progress of EU-funded projects, Ambassador Perrone expressed strong optimism about the country’s tourism future.
One key initiative is the “Tounes Wijhetouna” program, a five-year EU-backed project injecting substantial investment into strengthening and diversifying Tunisia’s tourism offerings. This initiative, combined with the country’s inherent appeal, creates exciting prospects for African travel professionals seeking fresh and engaging destinations.
Ambassador Perrone highlighted Tunisia’s rich cultural heritage and unique identity, urging a shift beyond the traditional focus on beach tourism. He emphasized the abundance of historical and cultural sites ripe for development, presenting a golden opportunity for African tour operators to craft distinctive travel experiences.
The collaborative spirit between the EU, Tunisian authorities, and civil society organizations further amplifies this potential. Joint efforts on various tourism-related projects are paving the way for a more robust and sustainable tourism sector, offering a stable and promising landscape for investment and partnership.
Tunisia’s tourism sector is experiencing a remarkable resurgence, with visitor numbers exceeding 10 million in 2024 and projected to surpass 11 million in 2025. This growth trajectory, coupled with rising tourism revenues, underscores the sector’s economic significance, currently contributing 9% to the GDP and employing nearly 418,000 people.
Beyond the sun-kissed beaches, Tunisia boasts a treasure trove of cultural and historical attractions. Ancient wonders like Carthage, Dougga, and El Jem offer glimpses into bygone civilizations, while the vibrant Medinas of Tunis and Sousse showcase the country’s rich Islamic heritage. These sites, many recognized as UNESCO World Heritage sites, present unique selling points for African travel agents.
The “Tounes Wijhetouna” program, with its focus on sustainable tourism development, aligns perfectly with the growing global demand for responsible travel. By supporting local entrepreneurs, preserving cultural heritage, and promoting eco-tourism initiatives, the program lays a solid foundation for long-term growth.
African travel professionals can capitalize on this momentum by developing specialized tours that showcase Tunisia’s diverse offerings. From exploring ancient ruins and vibrant markets to venturing into the Sahara Desert or traversing the scenic Trans-Tunisia Trekking Trail, the possibilities are endless.
The EU’s continued support, combined with Tunisia’s proactive approach to tourism development, creates a fertile ground for investment and collaboration. By partnering with Tunisian businesses and leveraging the country’s unique strengths, African travel agents can unlock exciting new opportunities and contribute to a thriving tourism landscape.
Tunisia’s commitment to modernizing infrastructure, including airport upgrades and streamlined visa processes, further enhances its appeal to international travelers. These improvements, coupled with extensive promotional campaigns by the Tunisian National Tourist Office (ONTT), are designed to attract a wider range of visitors.
The development of alternative tourism segments, such as culinary, cinematic, and UNESCO-themed routes, adds another layer of appeal. These specialized offerings cater to diverse interests and provide unique experiences that resonate with today’s discerning travelers.
For African travel agents, Tunisia presents a compelling proposition: a destination rich in culture and history, experiencing dynamic growth, and actively seeking partnerships. By embracing this opportunity, travel professionals can expand their portfolios, cater to evolving traveler preferences, and contribute to the continued success of Tunisia’s tourism sector.
