Radisson’s Zimbabwe Debut: New Luxury Hotspot for Discerning African Travelers

Radisson Hotel Group has made a significant foray into the Zimbabwean market, partnering with local developer WestProp Holdings to launch a new luxury hotel in Harare. This landmark development signals a growing confidence in Zimbabwe’s tourism sector and presents exciting new opportunities for African travel agents seeking to cater to the continent’s burgeoning luxury travel market.

This venture marks Radisson’s first presence in Zimbabwe, aligning with the country’s ongoing economic reforms and efforts to attract foreign investment. The new hotel, situated within the upscale Millennium Heights development in Borrowdale West, Harare, is poised to become a sought-after destination for both local and international guests, raising the bar for luxury hospitality in the capital.

Ramsay Rankoussi, Vice President for Development at Radisson Hotel Group, emphasized the strategic importance of this initiative, stating that it not only enhances their African portfolio but also stimulates the local economy by creating jobs and boosting tourism. He commended the Zimbabwean government for fostering a transparent and investment-friendly environment, highlighting the country’s commitment to economic progress.

Ken Sharpe, CEO of WestProp Holdings, echoed this sentiment, describing the project as a milestone that sets a new standard for construction and real estate in Zimbabwe. He emphasized the powerful synergy achieved by combining international expertise with local ambition, showcasing the potential for transformative development in the country.

This development comes at an opportune time for Zimbabwe’s tourism sector, which is experiencing a remarkable resurgence. Tourist arrivals are projected to reach 2 million in 2024, a significant increase from 1.6 million in 2023, and are expected to surpass pre-pandemic levels by 2025, reaching 2.32 million. This growth trajectory underscores the increasing appeal of Zimbabwe as a premier tourist destination.

The Zimbabwean hotel market is also witnessing a shift towards luxury and boutique accommodations, driven by rising demand for unique and personalized experiences. Radisson’s new luxury hotel is perfectly positioned to capitalize on this trend, offering discerning travelers a world-class experience that blends international standards with local flair.

African travel agents stand to benefit significantly from this development. The new Radisson hotel provides a compelling new product to offer clients seeking a luxurious and authentic Zimbabwean experience. The hotel’s prime location in Harare, combined with Radisson’s renowned reputation for quality and service, makes it an attractive choice for both leisure and business travelers.

The projected economic impact of this new hotel is substantial. Based on industry standards and conservative estimates, the hotel is expected to generate \$7.1 million in annual revenue, with a total economic impact exceeding \$12.8 million. The project will also create 180 direct jobs and an additional 270 indirect jobs, further stimulating the local economy.

Zimbabwe’s luxury hotel market is experiencing robust growth, with room inventory projected to reach 6,500 by 2025, representing a 54.8% increase from 2020 levels. The presence of international hotel brands is also expanding rapidly, with an impressive 166.7% growth from 2020 to 2025. These trends underscore the strong investor confidence in Zimbabwe’s hospitality sector.

The Zimbabwean government’s commitment to creating a favorable investment climate, coupled with ongoing economic reforms, has been instrumental in attracting international brands like Radisson. These efforts are further supported by investments in infrastructure, including upgrades to major airports, which enhance the country’s accessibility and appeal to international travelers.

Radisson’s entry into Zimbabwe is a testament to the country’s growing prominence as a tourist destination. This development, combined with the positive growth trajectory of the tourism sector, presents a unique opportunity for African travel agents to expand their offerings and cater to the increasing demand for high-quality travel experiences in Zimbabwe.