Radisson Expands Footprint in Morocco with New Residences Overlooking Taghazout Bay
The Radisson Hotel Group has unveiled its latest jewel on Morocco’s Atlantic coastline with the opening of Radisson Residences Taghazout Bay. This addition signals a strong commitment to the North African market and offers a compelling product for those seeking to diversify their leisure and long-stay accommodation portfolio. Set on the picturesque hills above Taghazout Bay, this new property is ideally positioned to attract both international tourists and the growing number of African holidaymakers looking for unique, high-quality stays.
Taghazout Bay is rapidly gaining a reputation as Morocco’s surf capital, and the arrival of Radisson’s new serviced apartments further cements the region’s status as a must-visit destination. The property’s elevated location treats guests to sweeping views across the Atlantic, while its proximity to the world-renowned Tazegzout Golf course and easy shuttle access to the beach ensure convenience and exclusivity in equal measure.
In total, 208 serviced apartments make up the Radisson Residences Taghazout Bay, with each unit designed to blend contemporary comfort and local flair. The apartments, available in two or three-bedroom configurations, feature fully equipped kitchens, generous living spaces, and either a private balcony or terrace—details that cater to families, groups, and extended-stay guests seeking the flexibility of a home environment paired with the reliability of a respected international brand.
For the African travel industry, this launch is particularly noteworthy. The property’s family-friendly design and emphasis on independence open fresh avenues for experiential packages, multi-generational holidays, and even business retreats. With a Scandinavian-inspired approach to hospitality, Radisson assures an atmosphere of calm and simplicity—qualities increasingly sought by travelers seeking respite from urban routines.
Facilities go beyond the ordinary. Guests can take advantage of two outdoor swimming pools, a dedicated kids’ area, and a professional-grade padel court, creating a lively ambiance for visitors of all ages. The Residences’ hillside setting is just a short shuttle ride from the region’s golden beaches, making it easy for guests to toggle between the tranquility of their apartment and the vibrancy of Taghazout’s coastal life.
The surrounding region is a major draw in itself. Taghazout Village, only ten minutes away, pulses with the energy of surf shops, cafés, and a distinctly laid-back vibe. The broader landscape is framed by dramatic natural beauty, from rolling hills to unspoiled beaches. This unique combination of lifestyle and location positions the new Radisson property as an ideal base for those wanting to experience both relaxation and adventure along Morocco’s coastline.
For African travel professionals, the launch of Radisson Residences Taghazout Bay is more than just another property in the inventory. It’s a springboard for curated coastal experiences, from surf and golf getaways to family beach escapes and long-stay wellness retreats. As the leisure travel market across Africa matures, demand is shifting toward accommodation that blends privacy, flexibility, and resort amenities—criteria that these serviced apartments are well placed to meet.
Looking to the future, Radisson’s move into Taghazout Bay reflects broader trends shaping Africa’s hospitality sector. With growing intra-African travel and an increased appetite for regional getaways, such developments are likely to influence how agents and operators package North African destinations for their clients. There is potential for new business models, including partnerships with sports tourism operators, lifestyle brands, and even remote work facilitators seeking spaces that combine productivity with leisure.
As lifestyle preferences evolve, so too must the offerings from Africa’s leading travel professionals. The rise of serviced residences like those in Taghazout Bay points to a future where travelers demand more than just a room—they seek experiences and spaces that feel like an extension of home, without sacrificing the pleasures of discovery and relaxation. The sector’s readiness to adapt to these preferences will determine its competitiveness in the years ahead.
Radisson’s latest Moroccan opening is a timely reminder of the dynamism reshaping the continent’s hospitality landscape. As African travel businesses look to differentiate themselves, properties that offer flexibility, prime locations, and a blend of independence and service are poised to capture the imagination of the next generation of travelers. The hillside vistas, proximity to both surf and golf, and family-centric amenities make Radisson Residences Taghazout Bay a standout addition—one that invites industry stakeholders to rethink how they curate and sell the African coastal experience.
