UTB announce first winner of its ‘Take on the Pearl of Africa’ campaign
The first winner has emerged in the Uganda Tourism Board (UTB) campaign tagged, “Take on the Pearl of Africa", a digital led domestic tourism innovation to Mbale, Eastern Uganda.
Launched a week ago, the “Take on the Pearl of Africa” domestic tourism campaign witnessed Dominic Tugume emerged as the first lucky winner on Tuesday.
He will be exploring Uganda’s beauty in the Eastern part of the Country throughout this weekend starting Friday till Sunday.
Excited Tugume won his maiden trip after observing all protocol directed to be followed as a rare photo of Sipi Falls – the first tourist attraction was posted on Uganda Tourism Board Social Media platforms following last week’s earlier stated terms and conditions participants were entitled to follow for a chance to win a trip to the Country’s prized tourism sites and attractions while they leverage on the opportunity presented by the COVID-19 pandemic.
This week’s first solo winner will traverse tourism sites and attractions in Eastern Uganda as these will include Sipi Falls in Kapchorwa and those surrounding Mbale City in the company of Ugandan Celebrities including city Comedian Alex Muhangi of Comedy Store Uganda and Radio Personality and Actress Cleopatra Koheirwe and Model, Natasha Sinayobye.
Speaking at the flag off ceremony, UTB Marketing Manager, Claire Mugabi noted that the campaign is aimed at reviving Uganda’s tourism sector through promotion of domestic tourism so as to encourage many Ugandans to visit the country’s prized tourism sites and attractions that are situated in the different parts of the country.
“I am immensely dominated by excitement being the first winner for UTB’s Digital led domestic tourism campaign. I am really ready to take on the pearl and being a resident of Kampala who had no chance to travel for adventures given the costs and the COVID-19 situation that confined us in Kampala alone, here comes the opportunity I have always wanted to travel upcountry for a memory lane excursion,” said Dominic Tugume.
