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Africa Travel Week Virtual kicks off today. Here are 4 reasons why you should attend Africa Travel Week Virtual kicks off today. Here are 4 reasons why you should attend

AFRICA Travel Week Virtual kicks off on Wednesday, April 7.

The three-day event features trends, insights and speakers from across the globe.

The event is being run using  a blended approach where travel trade  professionals benefit from connecting with their industry peers virtually at the main event in April, then face-to-face later in the year.

Here are 4 reasons why you should attend Africa Travel Week:

One-on-one contact with Africa exhibitors

Connect with exhibitors, from lodges, hotels to tour operators across the continent on the  virtual event platform  called  ConnectMe. The portal boasts robust search capabilities so that  buyers, exhibitors, trade partners and media  can find and connect with peers to schedule  one-on-one meetings from 6am to 7pm Central Africa Time (CAT) across the three days to accommodate different time zones.  You can even search for contacts by time zone, among other criteria.

A suite of virtual shows

Headlining Africa Travel Week Virtual are World Travel Market Africa and International Luxury  Travel  Market Africa. However, visitors will also enjoy insights from ATW’s full suite of virtual shows, including International Business Tourism Market Africa (IBTMA), The Sports & Tourism Exchange (SETE), Africa Tourism Investment Summit (ATIS), Travel Forward and EQUAL Africa. That means insights about trends in business travel, responsible tourism, travel technology and LGBTQ+ travel.

A bumper programme

Some of the many highlights  of the 2021 ATW Speaker  Programme  include a series of Responsible Tourism panels hosted by  Professor Harold Goodwin, a  panel discussing trends in destination marketing and influencer roles in shaping the new tourism landscape  led by  Keith Jenkins, founder and chief executive of iambassador, the world’s leading network of professional travel bloggers and content creators, as well as a ministerial round table and full content  programme  hosted by the  African Tourism Investment Summit  in partnership with the  International Tourism & Investment Conference.

#MakingTravelHappenAgain


Beyond the virtual show, Africa Travel Week provides a platform for tourism stakeholders in Africa to connect, engage and learn from each other throughout the year  with the spirit of #MakingTravelHappenAgain. In addition to the virtual show in April, ATW has lined up a collection of events throughout the year, which include educational content webinars from May to August, Connect in the City Live from September 1 to 3, and a series of virtual masterclasses from September to November.

Source: IOL