OTA Insight furthers growth with RMS Cloud partnership
OTA Insight, the cloud-based data intelligence platform for the hospitality industry, unveiled the incorporation of RMS Cloud’s property management system (PMS) into Revenue Insight, the leading business intelligence solution in the industry.
RMS Cloud, the globally renowned PMS provider to the hospitality industry, trusted by more than 6,500 properties worldwide, can now directly link its PMS into Revenue Insight, ensuring the delivery of actionable business insights to its users, for more informed, data-driven decisions. This partnership will allow mutual users to seamlessly pull data from their properties into Revenue Insight’s interactive dashboard, removing the need to extract and manipulate data in spreadsheets. The easy-to-read dashboard enables a faster and more rigorous analysis of performance, across different date ranges, so users can take time refining their revenue strategy.
“Revenue Insight is proving to be the ideal business intelligence tool for integration with the industry’s leading PMS suppliers, therefore it’s brilliant to be partnering with RMS Cloud, an innovator in hotel tech, with a significant footprint across Australia, New Zealand and Asia-Pacific,” says Sean Fitzpatrick, CEO at OTA Insight. “Having recently been awarded number one business intelligence software by HotelTechReport for 2021 we’re confident that joint customers of Revenue Insight and RMS Cloud will be receiving the very best business and revenue insights.”
“The integration with OTA Insight has come at an opportune moment, as many properties are struggling to make sense of their data to make smart revenue and business decisions, following the impact of COVID,” says Peter Ferris, Chief Sales and Marketing Officer at RMS Cloud. “Being able to seamlessly compare revenue data from their PMS platform against market intelligence provided by OTA Insight's Revenue Insight tool will remove the barrier many managers face when having to identify and analyse data manually. Combined with the revenue-generating tools in RMS Cloud, properties will have a much stronger, smarter and streamlined solution for generating the best possible price points.”
With daily pick-up and pace trends Revenue Insight gives hotel revenue managers the capacity to identify early signs of demand in the market, increasingly useful as historical trends are now a less reliable indicator of demand. Users are able to dive deeper and monitor which segments, channels and source markets are recovering first, to better predict the incoming rebound and accurately assign sales and marketing spend. This will be particularly beneficial for RMS Cloud’s sizeable apartment and aparthotel operators. With safety and social distancing still top of mind for guests, more private, alternative accommodation will remain popular and will lead the initial up-tick in traveller demand.
“Since using Revenue Insight with RMS Cloud we have real time data available almost instantly and the straightforward user interface means I can pull reports with a few clicks,” said Callum Dickson, Accommodation Reservations & Distribution Manager at Hurley Hotels Group. “Revenue Insight gives you all the key elements needed for effective revenue positioning, in one easy to use platform. You can filter data and drill down on specific segmentation and performance information which reveals new revenue opportunities. Fully automated reporting also enables us to become far more agile in decision-making. We can now pull data directly from RMS Cloud’s PMS and standardise these reports, which makes the data much more accessible for our commercial teams.”
Operators of RMS Cloud can set up Revenue Insight in no time and joint customers will have an interactive dashboard to monitor and analyse business performance over past, current and future dates and optimise their key revenue drivers to identify and action potential opportunities, all with the click of a button.
