96% of travelers reads reviews when researching a hotel

According to TripAdvisor, 96% of travelers read reviews when researching a hotel. Today, the guest experience is more visible than ever before. Reviews are front and center for the world to see, whether on dedicated review sites or OTAs. If you provide a great guest experience, a 5-star review is likely your reward.

In How to Respond to Reviews guide by Renivate, company bust 5 reputation myths and provide an in-depth guide to responding to positive, neutral and negative reviews. The report will help you better understand why and how different reviews require care and attention in order to improve the guest experience.

Source: TravelDailyNews