Redesigned Incentive Travel Index launches at IMEX Frankfurt
Financial and Insurance Conference Professionals (FICP), Incentive Research Foundation (IRF), and Society for Incentive Travel Excellence (SITE) along with research partner Oxford Economics announce fielding of the 2022 edition of their joint survey of the global incentive travel market: the Incentive Travel Index (ITI).
Formerly the Incentive Travel Industry Index, the ITI study is the business event industry’s most authoritative study of the global incentive travel market and its impact on corporations, agencies and the supply chain in destinations.
As the industry has changed so has the branding for this global study. Now in its 4th year, the ITI comes with a new visual identity this year, combining strong, confident, contemporary typography with a dynamic logo mark depicting data charts in the shape of a globe.
Executive Director at FICP Steve Bova welcomed the launch of the 2022 edition of ITI: “With the great return of in-person meetings and continued uncertainty in the industry, it’s vital that we have up-to-date data points to steer us forward. Through collaboration among our three leading associations, the Incentive Travel Index channels information and insights from the widest spectrum of incentive travel professionals – corporate end users, buyer agencies, DMCs, destination partners and DMOs – to create a definitive roadmap for recovery and growth at a macro level and unique to the financial and insurance industry.”
Stephanie Harris, CEO at the IRF, added: “ITI is the world’s only global survey of incentive travel, providing data from, and on, both source markets and destinations. It’s as relevant to a DMC in Singapore as it is to a corporate end user in Spain, asking seminal questions on the nature, purpose and direction of incentive travel. ITI is both tactical and strategic, capturing trends in destination selection on the one hand, and insights around mission and purpose on the other. We’re immensely proud of its overall contribution to our industry.”
Kevin Regan, President, SITE Foundation and AVP, Global Charters and Incentives, Azamara, concluded: “This year we worked particularly hard with Oxford Economics to build an efficient, but effective, survey instrument requiring less time from the survey taker without compromising the depth and integrity of our historical lines of inquiry. We’re confident that the newly named survey achieves this balance and look forward to presenting its findings to the industry in Q3.”
The ITI survey is live between 31 May and 31 July and is available in English and Spanish. Further details may be found on the ITI landing page (incentiveindex.com) or on the websites of FICP, IRF and SITE.
