Namibia launches digital campaign to promote tourism
The global tourism space is a fiercely competitive market, as most destinations have experienced the impact of Covid-19 and are now seeking their share of the same global travel market, Minister of Environment, Forestry and Tourism, Pohamba Shifeta said at the launch event in Windhoek, the capital.
"The tourism industry desires to be at the very edge of innovation leadership in digital travel technology, as the industry rethinks and reimagines travel and destination marketing in the era of the Fourth Industrial Revolution," he said.
Shifeta said the application of technology is opening up a direct artery between markets, trade partners, and influencers in the consumer circles and the media, changing the way that tourists interact with destinations and with each other. "Namibia as a tourism destination is competing with the rest of the world, an online presence is regarded as tourism infrastructure," Shifeta said. He added that just as websites are essential, social media presence is a must and for Namibia to be properly represented online, the industry should be empowered and encouraged to engage more online to create a powerful tourism profile of the country.
"Most notably, these include its cost-effectiveness and attraction to all groupings and demographics -- niche and mass markets, business and leisure travel, men and women of all age groups," he said.
