Reach your target audience with TravelAds
In today’s competitive travel market, standing out to potential guests at the right moment is crucial for driving bookings. With TravelAds Sponsored Listings used as a single solution or in tandem with our other powerful solutions like hotel display ads, you can effectively reach your target audience at the most impactful moments of their booking journey.
We’ve mapped out how our hotel advertising solutions can enhance your property’s visibility with your intended audience, drive more engagement, and ultimately boost bookings. Let’s look at how you can incorporate these solutions into your hotel marketing plan and create cost-effective, results-oriented hotel ads.
Why should I incorporate TravelAds into my hotel marketing strategy?
By integrating pay-per-click sponsored listings into your hotel marketing plan, you can create a more comprehensive and effective strategy to attract and engage potential guests. As the leading travel media network, we provide exclusive traveler data and powerful solutions that work together to help you differentiate your property and reach the audience you target.
An overview of targeting capabilities in TravelAds
With TravelAds’ advanced targeting capabilities, you can connect with travelers based on how they search and interact across our 200+ travel websites and apps.
You can target travelers by:
- Geography that’s based on traveler origin, destination, and more.
- Airline attributes based on how they book.
- Trip details like start and end date, trip length, and more.
- Hotel attributes and booking choices, from amenities and ratings to property type.
- Device types so you can connect with travelers on the same phones, tablets, laptops, and desktops they use to look and book.
Targeted advertising solutions empower you to maximize your ad spend by reaching your ideal travelers. Our flexible targeting options also enable you to retarget specific travelers throughout your campaign.
Stay competitive with automated bidding
To help make your ads more competitive without guesswork, we developed automated bidding, a TravelAds feature that helps you maximize your ad performance within your budget. Turning on automated bidding can help you reach travelers more effectively, especially when you combine it with our targeting capabilities. Remember, bidding helps increase the likelihood of travelers seeing your listing.
Maximize your hotel advertising efforts with co-op campaigns
We also offer co-op campaigns to help hotel marketers make the most of their marketing spend.
Our experts match you with other brands in the region that have similar goals and desired audiences to participate in customized campaigns. These collaborative campaigns use our solutions and powerful targeting features to reach travelers while aligning with each advertisers’ marketing budgets and business objectives.
With co-op campaigns, hotel marketers stay informed throughout the campaign process — from start to finish — without having to do any heavy lifting.
