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BTL 2025: TAAG Strengthens Strategic Partnerships at Lisbon Travel Market BTL 2025: TAAG Strengthens Strategic Partnerships at Lisbon Travel Market

The recently rebranded Better Tourism Lisbon Travel Market (BTL) officially opened its doors on Wednesday, March 12, 2025, marking another milestone in the global travel industry’s calendar. The event, inaugurated by Nelson Pedro Rodrigues de Oliveira, President of the Executive Council, and Miguel Carneiro, the Administrator for the Commercial Portfolio, provided a platform for industry players to network, innovate, and explore new opportunities.

TAAG Angola Airlines, Angola’s national carrier, made its presence felt with a dedicated delegation. Representing the airline were Antonio Mutondo, Director of International Sales and Distribution, Eugenia Silva, Sales Director for the Angolan Market, and team members from both Angola and Portugal. Their participation underscored TAAG’s commitment to strengthening its position as a connector between Africa and the world.

Throughout the five-day event, TAAG focused on consolidating strategic partnerships and identifying new business opportunities. The airline’s presence also highlighted its portfolio of services and products, showcasing its value proposition to both African and international markets.

As part of their mission to build and enhance relationships, the TAAG team engaged in a series of high-profile meetings with key industry players. Some of the organizations involved included:

  • El Corte Inglés Portugal
  • GRUPO AIRMET
  • Last Minute
  • Grupo DIT
  • Atlântida
  • Wamos
  • Airventure
  • Consolidador.com
  • ALIVE
  • Secret Angola
  • Ávoris
  • Icárion

These meetings reflect TAAG’s strategic vision to expand its influence and create synergies with companies that can enhance its services and products. By fostering collaborations with influential players in the travel and tourism sector, the airline aims to position itself as a leader in connecting Africa to global markets.

TAAG’s participation in prominent events like BTL demonstrates its ongoing dedication to growth and innovation. By leveraging its partnerships and exploring new ventures, the airline is paving the way for a stronger presence in both regional and international markets. For Africa’s travel trade professionals, this also signals significant opportunities for collaboration and market expansion.