Ramada by Wyndham Banjul Set to Ignite Gambia’s Tourism in 2026
Gambia’s tourism sector is about to get a major boost with the arrival of the first internationally branded resort in Banjul. G Wellness Company Limited, a subsidiary of MP Trading Group, has partnered with Wyndham Hotels & Resorts to introduce the Ramada by Wyndham brand to this vibrant West African destination. This landmark development is poised to reshape the hospitality landscape and create exciting new opportunities for travel agents across Africa.
The Gambia, known for its rich culture, captivating history, and breathtaking natural beauty, has strategically positioned tourism as a cornerstone of its national development. With visitor numbers steadily climbing, reaching over 200,000 in 2023 and projected to approach 300,000 by 2026, the country is experiencing a tourism renaissance. This growth trajectory, coupled with ongoing government investments in infrastructure and travel-related services, makes The Gambia an increasingly attractive destination for international travelers.
The new Ramada Resort by Wyndham Banjul, slated to open in mid-2026, will be strategically located in Kotu, a bustling coastal town renowned for its picturesque beaches and vibrant local markets. Its prime location, just 22 kilometers from Banjul International Airport and 15 kilometers from the city center, offers convenient access for both leisure and business travelers. The resort’s 65 elegantly appointed guest rooms, along with its all-day dining restaurant, lounge bar, ocean-view swimming pool, wellness spa, and meeting facilities, promise an elevated stay experience.
This partnership signifies Wyndham’s commitment to expanding its footprint in West Africa, a region brimming with untapped tourism potential. While Wyndham currently operates a modest number of hotels in Africa, its development pipeline is robust, reflecting the company’s strategic focus on high-growth markets. The Ramada Banjul project aligns perfectly with this strategy, introducing a globally recognized brand to a destination ripe for international hospitality investment.
For African travel agents, the arrival of Ramada by Wyndham Banjul presents a wealth of opportunities. The resort’s international branding, coupled with The Gambia’s growing tourism appeal, creates a compelling proposition for travelers seeking quality accommodation and authentic local experiences. Agents can leverage this to curate attractive travel packages, targeting both leisure and business clients. The resort’s comprehensive amenities, including meeting facilities and a wellness spa, cater to a diverse clientele, further expanding market potential.
The Gambia’s tourism sector is undergoing a dynamic transformation, with significant investments in infrastructure, diversification, and resilience. The government’s commitment to sustainable tourism development, supported by international partnerships and funding, is creating a favorable environment for hospitality businesses to thrive. The Ramada Banjul project is a testament to this progress, showcasing the country’s growing appeal for international investors and setting the stage for further growth in the hospitality sector.
The Kotu area, where the resort will be located, is also experiencing a surge in hospitality developments. New hotels, resorts, and renovated properties are enhancing the area’s appeal, offering a wider range of accommodation options for visitors. This vibrant coastal hub, with its scenic beaches, lively markets, and expanding hospitality offerings, is poised to become a key driver of Gambia’s tourism growth.
The collaboration between G Wellness Company Limited and Wyndham Hotels & Resorts marks a pivotal moment for The Gambia’s tourism industry. The introduction of the Ramada brand not only elevates the country’s hospitality offerings but also signals its growing prominence as a sought-after destination in West Africa. For African travel agents, this development presents a unique opportunity to capitalize on The Gambia’s burgeoning tourism market and offer clients an exceptional travel experience.
