Zambia Tourism Agency Showcases Opportunities at Lusaka Agricultural Show
The Zambia Tourism Agency (ZTA) is making a prominent appearance at the 97th Agriculture and Commercial Show in Lusaka, offering African travel agents a valuable platform to connect with key resources and gain insights into Zambia’s thriving tourism sector. The show, running from July 30th to August 4th, 2025, provides a unique opportunity for agents to enhance their product knowledge and forge new partnerships.
Located at Stand S23, next to Zambia Railways, the ZTA exhibit offers a comprehensive overview of the agency's services and resources. Travel agents can access on-site assistance with tourism licensing, grading licensing, and casino licensing, streamlining administrative processes and facilitating business development. The presence of the Mundawanga Mini Zoo adds a touch of wildlife charm to the exhibit, showcasing Zambia’s rich biodiversity and its potential for eco-tourism.
The ZTA exhibit is designed to be both informative and engaging. Travel agents can delve into Zambian culture through displays of historical artifacts and learn about the ZTA grading system, which provides a valuable benchmark for quality assurance in accommodation establishments. Practical demonstrations on using the Government Service Bus for license and grading payments will further empower agents to navigate administrative procedures efficiently.
Zambia’s tourism sector is experiencing robust growth, and the ZTA exhibit provides valuable insights into this positive trend. Agents can access up-to-date growth statistics, market trends, and key investment opportunities, enabling them to make informed decisions and capitalize on the sector's momentum. This information is crucial for agents seeking to expand their product offerings and tap into Zambia’s growing tourism market.
The Agriculture and Commercial Show itself is a major event in Zambia, attracting a diverse audience of businesses, government officials, and the general public. This provides travel agents with an unparalleled networking opportunity, connecting with potential partners, suppliers, and clients. The show’s focus on agriculture and commerce also highlights the interconnectedness of these sectors with tourism, offering agents a broader perspective on Zambia’s economic landscape.
Adding a touch of fun to the proceedings, the ZTA exhibit features a “Spin and Win” competition, offering attendees the chance to win exciting prizes. This interactive element adds to the exhibit’s appeal and provides a memorable experience for visitors.
The ZTA’s presence at the Lusaka Agricultural Show underscores the agency’s commitment to supporting and empowering the tourism sector. By providing valuable resources, information, and networking opportunities, the ZTA is equipping African travel agents with the tools they need to succeed in this dynamic and growing market. This proactive approach is crucial for fostering sustainable tourism development and maximizing the economic benefits of tourism for Zambia.
For African travel agents, the ZTA exhibit is a must-visit destination at the Lusaka Agricultural Show. It’s a chance to gain valuable insights, connect with key stakeholders, and discover the exciting opportunities that Zambia’s tourism sector has to offer.
