Seychelles Boosts European Ties at FITUR: Focus on Diversification & Sustainable Travel
Tourism Seychelles has successfully concluded its participation at the 45th edition of FITUR, the International Tourism Trade Fair, held in Madrid, Spain from January 22 to 26, 2025. This major event provided the archipelago with a critical platform to enhance its visibility in the Iberian market and reinforce its status as a leading island destination within the global tourism landscape. The five-day event was designed to strengthen relationships and explore new avenues for collaboration with key partners in Europe and beyond.
The Seychelles delegation, spearheaded by Mrs. Bernadette Willemin, Director General for Destination Marketing, and Mrs. Monica Gonzalez, Senior Marketing Executive, was joined by prominent Destination Management Companies (DMCs) including 7° South, Mason’s Travel, and Creole Travel Services. Together, they showcased Seychelles’ unique blend of cultural heritage, stunning natural landscapes, and sustainable tourism initiatives. This collective approach ensured a comprehensive representation of the destination's offerings, from tranquil beaches to lush ecosystems.
The Seychelles pavilion at FITUR attracted significant interest from trade professionals, media outlets, and visitors alike. The focus was on showcasing diverse travel experiences and fostering engaging conversations around the country’s commitment to eco-friendly tourism. The successful attendance underlines the increasing popularity of Seychelles among European travellers, with several meaningful partnerships initiated. Travel agents attending the event have confirmed increased interest in the island destination.
Mrs. Willemin emphasized the strategic importance of diversifying Seychelles' visitor base and maintaining a strong presence in key markets, particularly in Europe. She stated that FITUR was invaluable for connecting with European partners, especially in Spain, where the potential for growth is vast. The delegation is keen to reach travellers from different regions to ensure the sustainability and competitiveness of the country’s tourism industry. This diversification of the market is a critical strategy for the country.
Highlighting the crucial role of Seychelles’ DMCs in engaging potential buyers and showcasing tailored travel experiences, Mrs. Willemin noted the importance of direct interaction to encourage specific actions. The collaboration amongst Seychelles’ tourism sector ensured a seamless and appealing representation of the country’s hospitality and travel services. This collaborative approach highlighted the depth and breadth of the tourism sector’s potential, which is great news for the African travel sector.
During FITUR 2025, Mrs. Willemin also used the opportunity to share her insights and experiences on a live radio program, promoting Seychelles as a must-visit destination, particularly for those seeking a unique experience in an environmentally conscious setting. The focus on the unique characteristics of the islands and its commitment to sustainable development has further enhanced visibility of the Seychelles in the European market. This engagement with the Spanish travel trade has affirmed Seychelles as a preferred destination for European tourists. The delegation also introduced new offerings specifically designed for the preferences of Spanish travellers. The focus remains on developing long-term partnerships, as well as offering travel professionals the opportunity to visit the islands and experience them first hand.
